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Shtefi Mladenovska, M.Sc.

Shtefi Mladenovska is a Research and Teaching Assistant at the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business. Before joining the E&I team in 2019, Shtefi has completed a master’s degree in Consumer Affairs at the Technical University of Munich, and a bachelor’s degree in Economics at FON University in Skopje.

Shtefi is a Co-founder of a social enterprise providing entrepreneurship training across Ugandan universities and exhibits practical experience in the areas of business development, design-thinking and sustainable entrepreneurship.

Curriculum Vitae

Professional Experience 

2019 - today Research and Teaching Assistant at the Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business
2017 - today Co-Founder of StartHub Africa
Entrepreneurship Training Provider across universities in Uganda
2018 – 2019 Junior Business Developer at BTO Research in Germany and Austria
BTO is an international research centre on IT & Digital
2017 - 2018 Working student on Innovation at UnternehmerTUM, Centre for Innovation and Business Creation in Munich, Germany
2016 - 2017 Working student in Marketing for Automotive at Infineon, Munich, Germany

University Education

2019 - today Doctoral Studies (Dr.rer.soc.oec.), Vienna University of Economics and Business, Institute for Entrepreneurship and Innovation
2014 - 2017 Master’s degree in Consumer Affairs, Technical University of Munich, Specialization in Sustainable Consumption Master thesis: “The role of gender in climate change adaptation and perception in a place-specific context in Zimbabwe, Africa.”
2011 - 2014 Bachelor’s degree in Economics, FON University


  • Grant for master thesis research in Zimbabwe, awarded from the German Academic Exchange Service (DAAD), Germany (2016)

  • Full study scholarship for best high-school graduates, awarded from FON University, Republic of Macedonia (2011)


  • User Innovation Research Initiative Vienna (www.userinnovation.at)

  • TU eMpower Africa e.V, fostering sustainable development of African communities through research-based solutions (tu-empower-africa.org)

  • Alumni Club, EIT ClimateKIC Journey