Institute for
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Diana Lauer, M.Sc.

Before joining the E&I team in October 2023, Diana completed a master’s degree in Entrepreneurship & SME Management at the University of Siegen and a bachelor’s degree in Economics and Business Administration at the University of Bielefeld. During her undergraduate program she studied at the Southampton Solent University as well as at the University of Latvia in Riga.

Curriculum Vitae

Professional Experience 

2023 - todayResearcher and Lecturer at the Institute for Entrepreneurship and Innovation
2023Sales and Marketing Assistant at Brühl Safety Group (Germany)
2020 - 2023Research Assistant at the Chair of Entrepreneurship and Family Business (University of Siegen)

University Education 

2023 - todayDoctoral studies (Ph.D.), Institute for Entrepreneurship and Innovation, WU Vienna University of Economics and Business
2020 - 2023M.Sc. in Entrepreneurship & SME Management, University of Siegen (Germany), Master Thesis: “Value orientation as antecedents for sustainable entrepreneurship - Evidence from Qualitative Podcast Analysis of 25 cases.”
 2022Semester abroad at the University of Latvia, Riga with a study focus on International Management
2016 - 2020B.Sc. in Economics & Business Administration, University of Bielefeld (Germany), Bachelor Thesis "Bochumer Inventar zur berufsbezogenen Persönlichkeitsbeschreibung: Kritische Darstellung und Bedeutung für die Personalarbeit.“
2018 - 2019Year abroad at the Southampton Solent University (UK) with a study focus on event management and entrepreneurship