Mag. Benjamin Monsorno, MA
Mag. Benjamin Monsorno, MA, is a Research Associate at the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business. He is particularly interested in lead user research, applications of open innovation and open innovation instruments & methods.
Before joining the E&I team in 2018, Benjamin has been gathering several years of work experience in the field of innovation marketing and communication as well as business development in different companies such as Red Bull, IDM Südtirol, SMATRICS and Zühlke Engineering. Benjamin holds a Master in Marketing and Sales Management from the Vienna University for Applied Science for Business and Communication as well as a Master in Communication Science from the University of Vienna. In addition, Benjamin holds a Bachelor in Communication Science (Communication Policies and Media Economics) from the University of Salzburg.
|2018 – today||Research Associate at the Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business|
|2017 – 2020||Marketing Manager Austria, Zühlke Engineering, Vienna (Austria)|
|2014-2017||Marketing Communications Manager, SMATRICS, Vienna (Austria)|
|2013-2014||Junior Communication Manager, MethMedia, Vienna (Austria)|
|2011-2013||Junior Marketing Manager, IDM, Bolzano (Italy)|
|2011||Intern, Red Bull GmbH, Salzburg (Austria)|
|2010||Intern, Würth AG, Egna (Italy)|
|2018 – today||Doctoral Studies, Vienna University of Economics and Business, Institute for Entrepreneurship and Innovation|
|2014 – 2017||Magister Communication Science, University of Vienna (Austria)|
|2014 – 2016||Master of Arts in Business, Vienna University of Applied Sciences for Business and Communication (Austria)|
|2011-2012||Erasmus Lifelong Learning Program, Economics and Finance, Yasar University, Izmir (Turkey)|
|2008-2012||Bachelor, Communication Science (Communication Policies and Media Economics), University of Salzburg (Austria)|
User Innovation Research Initiative Vienna (www.userinnovation.at)