Noreen Kerscher, M.Sc.

Noreen Kerscher is a Researcher and Lecturer at the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business.

Before joining the E&I team in 2026, Noreen completed her master's degree in Organizational Innovation and Entrepreneurship at Copenhagen Business School and her bachelor's degree in Business Administration at Ludwig Maximilian University of Munich. During her studies, she spent exchange semesters at Fudan University in Shanghai and EM Strasbourg Business School.

She gained practical experience in business development at an EdTech startup, as well as in consulting and market research.

Curriculum Vitae

Professional Experience 

2026 - todayResearcher and Lecturer, Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business (WU)
2024Sales Consultant, Dialogue One
2024Student Consultant, 180 Degrees Consulting
2022 - 2023Business Development, Kursinsel GmbH
2021Market Research, Globis GmbH
2018 - 2019Marketing & Communications, CACEIS Bank S.A.

University Education 

2026 - todayDoctoral studies (Ph.D.), Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business (WU)
2023 - 2025M.Sc. in Organizational Innovation and Entrepreneurship, Copenhagen Business School
Master’s Thesis: "Beyond the Pill: Exploring the Role of Digital Innovation Hubs in Driving Value for Novo Nordisk's Obesity Mission"
2024Exchange Semester, Fudan University, Shanghai
2017 - 2021B.Sc. in Business Administration, Ludwig Maximilian University of Munich
2019Exchange Semester, EM Strasbourg Business School