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Jakob Riener, M.A.

Jakob Riener, M.A.

Jakob Riener, M.A.

Researcher and Lecturer

jakob.riener@wu.ac.at
+43 1 31336 4516

Before joining the Institute for Entrepreneurship and Innovation as a researcher and lecturer in 2026, Jakob completed his master’s degree in Fashion Design Management at the London College of Fashion, University of the Arts London, and his bachelor’s degree in Economics – “Management by Design” at the New Design University St. Pölten.

During his studies, he focused on the intersection of business, design, and strategy, particularly in the luxury fashion industry and sustainability. He gained professional experience in consulting, strategy, and fashion, including roles at Byronesque Media Ltd., mytheresa.com, and ams-Osram AG, where he worked on brand positioning, market analysis, and product and sales strategies.

Curriculum Vitae

Professional Experience 

2026 - todayResearcher and Lecturer at the Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business (WU)
2025Buying Assistance Intern at mytheresa.com GmbH
2024 - 2025GSS Sales Strategy Trainee at ams-Osram AG
2023 - 2025Junior Strategy Consultant (part-time) at Byronesque Media Ltd.
2023Sales Assistant at New One
2021Intern, Brand Strategy at Moodley Strategy & Design Group GmbH
2021 - 2022Fashion Intern (part-time) at Byronesque Media Ltd.
2015 - 2020Multiple internships at ams AG (Marketing, Design, Accounting, Sales)

University Education 

2026 - todayDoctoral studies (Ph.D.), Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business (WU)
2022 - 2023M.A. in Fashion Design Management, University of the Arts London
2019 - 2022B.Sc. in Economics – “Management by Design”, New Design University St. Pölten