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Mag. Benjamin Monsorno, MA

Mag. Benjamin Monsorno, MA, is a Research Associate at the Institute for Entrepreneurship and Innovation at the Vienna University of Economics and Business. He is particularly interested in lead user research, applications of open innovation and open innovation instruments & methods.

Before joining the E&I team in 2018, Benjamin has been gathering several years of work experience in the field of innovation marketing and communication as well as business development in different companies such as Red Bull, IDM Südtirol, SMATRICS and Zühlke Engineering. Benjamin holds a Master in Marketing and Sales Management from the Vienna University for Applied Science for Business and Communication as well as a Master in Communication Science from the University of Vienna. In addition, Benjamin holds a Bachelor in Communication Science (Communication Policies and Media Economics) from the University of Salzburg.

Curriculum Vitae

Professional Experience 

2018 – todayResearch Associate at the Institute for Entrepreneurship and Innovation, Vienna University of Economics and Business
2017 – 2020Marketing Manager Austria, Zühlke Engineering, Vienna (Austria)
2014-2017Marketing Communications Manager, SMATRICS, Vienna (Austria)
2013-2014Junior Communication Manager, MethMedia, Vienna (Austria)
2011-2013Junior Marketing Manager, IDM, Bolzano (Italy)
2011Intern, Red Bull GmbH, Salzburg (Austria)
2010Intern, Würth AG, Egna (Italy)

University Education

2018 – todayDoctoral Studies, Vienna University of Economics and Business, Institute for Entrepreneurship and Innovation
2014 – 2017Magister Communication Science, University of Vienna (Austria)
2014 – 2016Master of Arts in Business, Vienna University of Applied Sciences for Business and Communication (Austria)
2011-2012Erasmus Lifelong Learning Program, Economics and Finance, Yasar University, Izmir (Turkey)
2008-2012Bachelor, Communication Science (Communication Policies and Media Economics), University of Salzburg (Austria)

Affiliations