News & EventsRSS

21/09/2023

Closing One Chapter, Unveiling the Next!

Letter from Prof. Bodo Schlegelmilch: It is official – I am about to embark on my journey into the glorious world of Professor Emeritus at WU (Vienna University of Economics and Business). These are…

30/08/2023

IMM Welcomes Prof. Dr. Marius Lüdicke as the new Head of the Institute

IMM warmly welcomes and greatly looks forward to having Prof. Dr. Marius Lüdicke on board as the new head of the institute as of 1st October 2023. We are very excited and happy to have him as the…

30/08/2023

IMM Entry Exam 2023/'24 - Einsicht

The exam review takes place on Tuesday, September 5th between 5pm and 6pm online. Please register via e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by September 4th, 5pm.

11/08/2023

Professor Bodo B. Schlegelmilch Receives AMA Lifetime Achievement Award for Higher Education

We are delighted to announce that the American Marketing Association has conferred this year’s Lifetime Achievement Award for Higher Education upon our Head of Institute, Professor Bodo B.…

News Archive

Seminar: Global Business Planning - Act Local, Go Global

New Book: Rethinking Business Responsibility in a Global Context

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17/04/2020

Professor Bodo B. Schlegelmilch and his coauthor Dr. Ilona Szöcs are happy to announce the publication of their new book on the challenges of corporate social responsibility (CSR), sustainability and ethics in a global context. The book examines topical issues in these fields from both scholarly and practical perspectives. It offers a variety of viewpoints and cases

from countries around the globe and combines them with current academic knowledge. For more information please see: https://www.springer.com/de/book/9783030342609

Name	Purpose	Lifetime	Provider
CookieConsent	Saves your consent to using cookies.	30 days	WU
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_pk_ref	Used by Matomo Analytics to store the attribution information, the referrer initially used to visit the website.	6 months	WU (piwik.wu.ac.at)
_pk_ses	Created by Matomo Analytics, short-lived cookies used to temporarily store data for the current visit.	1 hours	WU (piwik.wu.ac.at)
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AMP_TOKEN	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.	1 year	Google
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Name	Purpose	Lifetime	Provider
test_cookie	Is set as a test to check whether the browser allows cookies to be set. Does not contain any identification features.	15 minute	Google
IDE	Contains a randomly generated user ID. Using this ID, Google can recognize the user across different websites across domains and display personalized advertising.	1 year	Google
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_gcl_aw	This cookie is set when a user clicks on a Google ad on the website. It contains information about which ad was clicked.	90 day	Google
xs	Used to maintain a Facebook session. It works in combination with the c_user cookie to authenticate the user's identity on Facebook.	1 year	Facebook
fr	Used to serve advertisements and measure and improve their relevance.	90 day	Facebook
m_pixel_ratio	Performance cookie used by Facebook with Facebook pixels.	session	Facebook
wd	Used for analysis purposes. Technical parameters are logged (e.g. aspect ratio and dimensions of the screen) so that Facebook apps can be displayed correctly.	7 day	Facebook
dpr	Used for analysis purposes. Technical parameters are logged (e.g. aspect ratio and dimensions of the screen) so that Facebook apps can be displayed correctly.	7 day	Facebook
sb	Used to save browser details and Facebook account security information.	2 year	Facebook
dbln	Used to save browser details and Facebook account security information.	2 year	Facebook
spin	Cookie for advertising purposes and reporting on social campaigns.	session	Facebook
presence	Contains the "Chat" status of a logged in user.	1 month	Facebook
x-referer	Performance cookie that is used by Facebook in combination with Facebook pixels.	session	Facebook
cppo	Cookie for statistical purposes.	90 day	Facebook
datr	Identifies the browser for security and website integrity purposes, including account recovery and identification of potentially compromised accounts.	2 year	Facebook
locale	Saves language settings.	session	Facebook
_fbp	A cookie for Facebook advertising that is used to track and improve relevance and to serve ads on Facebook.	90 day	Facebook
_fbc	A cookie for Facebook advertising that is used to track and improve relevance and to serve ads on Facebook.	90 day	Facebook
UserMatchHistory	This cookie is used to synchronize the LinkedIn Ads IDs.	30 day	LinkedIn
AnalyticsSyncHistory	This cookie saves the time at which the user was synchronized with the "lms_analytics" cookie.	30 day	LinkedIn
li_oatml	This cookie is used to identify LinkedIn members outside of LinkedIn for advertising and analysis purposes.	30 day	LinkedIn
lms_ads	This cookie is used to identify LinkedIn members outside of LinkedIn.	30 day	LinkedIn
lms_analytics	This cookie is used to identify LinkedIn members for analysis purposes.	30 day	LinkedIn
li_fat_id	This cookie is an indirect member identification that is used for conversion tracking, retargeting and analysis.	30 day	LinkedIn
li_sugr	This cookie is used to determine probabilistic matches of the identity of a user.	90 day	LinkedIn
U	This cookie identifies the user’s browser.	3 month	LinkedIn
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BizographicsOptOut	This cookie is used to determine the rejection status for tracking by third-party providers.	10 year	LinkedIn
lidc	This cookie makes it easier to select LinkedIn's data center.	24 hours	LinkedIn
aam_uuid	This cookie is used for ID synchronization with Adobe Audience Manager.	30 days	LinkedIn
AMCV_XXX_at_AdobeOrg	This cookie contains a unique identifier for the Adobe Experience Cloud.	180 days	LinkedIn
li_mc	This cookie is used as a temporary cache. It is used to have the user's consent information from the database available client side.	2 years	LinkedIn
lang	This cookie stores the language settings of a user. This ensures that the LinkedIn.com website appears in the language selected by the user.	session	LinkedIn
twll	This cookie is set when X is embedded on the page. X collects data that is mainly used for tracking and targeting.	4 year	X
secure_session	This cookie is set when X is embedded on the page. E.g. X's like or sharing functions.	14 year	X
guest_id	This cookie is set by X when a visitor shares content from the WU website on X.	2 year	X
personalization_id	This cookie is set by X to measure the performance of X advertising campaigns in a user's browsers and devices	2 year	X
remember_checked	This cookie is set by when X is embedded on the page. X collects data that is mainly used for tracking and targeting.	4 year	X
remember_checked_on	This cookie is set when X is embedded on the page. E.g. X's like or sharing functions.	4 year	X
mbox	This cookie is intended for identifying X users, for analyzing interaction with the X Service and advertising whitin the service.	2 years	X
guest_id_ads	This cookie is set due to X integration and for sharing content to social media.	10 months	X
d_prefs	This cookie ist used to check referral links and the login status.	90 days	X
ct0	This cookie is set due to X integration and sharing capabilities for the social media.	10 months	X
kdt	This cookie is used to monitor the users login status on X.	10 months	X
guest_id_marketing	This cookie is set for tracking and analytics purposes.	10 months	X
twid	This cookie checks if you are logged in to X during a browser session.	1 year	X
auth_token	This cookie is required for authentication and checks whether the user is logged in.	10 months	X
external_referer	This cookie collects statistical data, including how often you visit X and how long a user stays on X.	1 day	X
NID	This cookie contains a unique ID that is used to save user-specific settings and other information, in particular your preferred language, how many search results should be displayed per page and whether the Google SafeSearch filter should be activated.	6 month	YouTube
1P_JAR	This Google cookie is used to optimize advertising, to provide ads that are relevant to users, to improve reports on campaign performance or to prevent a user from seeing the same ads multiple times.	1 month	YouTube
CONSENT	This cookie is used to support Google's advertising services.	20 year	YouTube
OTZ	Aggregated analysis of website visitors.	17 day	YouTube