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08/03/2022

IMM Bachelor Thesis Information Event April 2022

Thomas Freudenreich (Research and Teaching Associate) will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce…

04/03/2022

Act Local, Go Global WS 2021/22

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Winter Semester 2021/22, it was organized by Dr. Elfriede Penz and Matthias…

01/02/2022

IMM entry Exam 2022 - Einsicht

„Einsicht“ for the Summer Semester 2022 Entry Exam will be held on Wednesday, 9th February from 11am to 12 noon via MS Teams. Please register via e-mail to Pamela Taylor (imm@wu.ac.at) beforehand.

10/01/2022

Prestigious Appointment to Antai College International Advisory Board: Shanghai Jiao Tong University

The Antai College of Economics and Management appointed Professor Schlegelmilch to their International Advisory Board. The Board consists of members from academic, business and governmental…

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Seminar: Global Business Planning - Act Local, Go Global

New Book: Rethinking Business Responsibility in a Global Context

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17/04/2020

Professor Bodo B. Schlegelmilch and his coauthor Dr. Ilona Szöcs are happy to announce the publication of their new book on the challenges of corporate social responsibility (CSR), sustainability and ethics in a global context. The book examines topical issues in these fields from both scholarly and practical perspectives. It offers a variety of viewpoints and cases

from countries around the globe and combines them with current academic knowledge. For more information please see: https://www.springer.com/de/book/9783030342609

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