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IMM Bachelor Thesis Information Event April 2022

Thomas Freudenreich (Research and Teaching Associate) will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce…


Act Local, Go Global WS 2021/22

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Winter Semester 2021/22, it was organized by Dr. Elfriede Penz and Matthias…


IMM entry Exam 2022 - Einsicht

„Einsicht“ for the Summer Semester 2022 Entry Exam will be held on Wednesday, 9th February from 11am to 12 noon via MS Teams. Please register via e-mail to Pamela Taylor ( beforehand.


Prestigious Appointment to Antai College International Advisory Board: Shanghai Jiao Tong University

The Antai College of Economics and Management appointed Professor Schlegelmilch to their International Advisory Board. The Board consists of members from academic, business and governmental…