We are happy to welcome Ms. Fatima Jamaa in our team.
Fatima joined our team in July and will end her internship in four month.
She supports the team in literature research, data collection and…
Dr. Katerina Makri presented a paper which is part of a ‘work in progress’ joint project with Prof. Bodo Schlegelmilch and Dr. Karolos Papadas (University of York). The presentation was entitled: ‘How…
On May 30th, Katharina Dinhof presented her doctoral research at the Academy of Marketing Science in Vancouver, Canada. Professor Schlegelmilch is supervising her research and together, they submitted…
Our entry exam consists of two sections: (1) Marketing Basics and (2) specific topics on International Marketing Management based on the referenced articles.
The articles for the specific topics are…
This book provides an opportunity to look at international marketing challenges from a strategic perspective and points out further readings on topics managers or students may want to pursue in more depth.
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