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Fatima Jamaa joined the Team - Welcome!

We are happy to welcome Ms. Fatima Jamaa in our team. Fatima joined our team in July and will end her internship in four month. She supports the team in literature research, data collection and…

Katerina Makri attended AMA Global Marketing SIG Conference in Buenos Aires

Dr. Katerina Makri presented a paper which is part of a ‘work in progress’ joint project with Prof. Bodo Schlegelmilch and Dr. Karolos Papadas (University of York). The presentation was entitled: ‘How…

Conference Contribution at the Academy of Marketing Science: Overcorrection in Multi-Racial Sales-Interactions

On May 30th, Katharina Dinhof presented her doctoral research at the Academy of Marketing Science in Vancouver, Canada. Professor Schlegelmilch is supervising her research and together, they submitted…

Articles for 19/20 Entry Exam are online now

Our entry exam consists of two sections: (1) Marketing Basics and (2) specific topics on International Marketing Management based on the referenced articles. The articles for the specific topics are…