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IMM Entry Exam 2020/'21 - Einsicht

Building D2

„Einsicht“ for the Winter Semester 2020/'21 Entry Exam will be held on Wednesday, 16th September from 11am to 12 noon at the IMM Institute, Building D2 Entrance A. Please register via e-mail to Pamela Taylor (imm@wu.ac.at) beforehand.

Act Local, Go Global

Once more students planned their own travel routes for their products in the past winter semester 2019/20! “Global Business Planning” is the final seminar in the specialization International…

New Book: Rethinking Business Responsibility in a Global Context

Professor Bodo B. Schlegelmilch and his coauthor Dr. Ilona Szöcs are happy to announce the publication of their new book on the challenges of corporate social responsibility (CSR), sustainability and…

FWF project "Collaborative Consumption / Sharing Economy"

Since the start of our FWF project "Collaborative Consumption / Sharing Economy" (https://www.wu.ac.at/collaborative-consumption) lead by IMM Assistant Professor Eva Hofmann some time has passed and…

2020 Significant Contributions to Global Marketing Award

The American Marketing Association announced that the 2020 Significant Contributions to Global Marketing Award will be presented to Professor Schlegelmilch at AMA’s Global Marketing Conference in…