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Two new publications co-authored by Professor Schlegelmilch

Professor Schlegelmilch has co-authored two new papers in International Business Review and Online Information Review respectively. Singh, Jaywant, Shukla, Paurav and Schlegelmilch, Bodo. (2021).…

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IMM Bachelor Thesis Information Event October 2021

Thomas Freudenreich (Research and Teaching Associate) will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce…

AMA SIG

AMA Significant Contribution to Global Marketing Award

Prof. Adamantios Diamantopoulos and Prof. Schlegelmilch collect their respective 2020 (!) and 2021 AMA Significant Contribution to Global Marketing Awards from Prof. Costas Katsikeas at the AMA Global…

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Act Local, Go Global SS2021

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Summer Semester 2021, it was organized by Dr. Elfriede Penz and Matthias…