The Entry Exam for the specialization in International Marketing Management (IMM) will takes place on Monday, 10th of February 2020, 18 pm – 19 pm, Teaching Center, TC.0.10 (Audimax). You can…
Mag. Simbrunner will provide IMM students with general information on how to write a Bachelor Thesis with the IMM Institute. In addition, he will introduce potential supervisors to the students. …
Once more our students planned their own travel routes for their products in the past summer semester 2019! “Global Business Planning” is the final seminar in the specialization International…
The articles for the IMM Entry Exam 2020 are online and can be found here: https://learn.wu.ac.at/dotlrn/classes/immetest/tlf-lrn/articles_2 Happy studying!
This book provides an opportunity to look at international marketing challenges from a strategic perspective and points out further readings on topics managers or students may want to pursue in more depth.
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