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Act Local, Go Global

Once more students planned their own travel routes for their products in the past winter semester 2019/20! “Global Business Planning” is the final seminar in the specialization International…

New Book: Rethinking Business Responsibility in a Global Context

Professor Bodo B. Schlegelmilch and his coauthor Dr. Ilona Szöcs are happy to announce the publication of their new book on the challenges of corporate social responsibility (CSR), sustainability and…

FWF project "Collaborative Consumption / Sharing Economy"

Since the start of our FWF project "Collaborative Consumption / Sharing Economy" (https://www.wu.ac.at/collaborative-consumption) lead by IMM Assistant Professor Eva Hofmann some time has passed and…

2020 Significant Contributions to Global Marketing Award

The American Marketing Association announced that the 2020 Significant Contributions to Global Marketing Award will be presented to Professor Schlegelmilch at AMA’s Global Marketing Conference in…

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Seminar: Global Business Planning - Act Local, Go Global

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New Book: Rethinking Business Responsibility in a Global Context

17/04/2020

Professor Bodo B. Schlegelmilch and his coauthor Dr. Ilona Szöcs are happy to announce the publication of their new book on the challenges of corporate social responsibility (CSR), sustainability and ethics in a global context. The book examines topical issues in these fields from both scholarly and practical perspectives. It offers a variety of viewpoints and cases

from countries around the globe and combines them with current academic knowledge. For more information please see: https://www.springer.com/de/book/9783030342609