Außenansicht des D2 Gebäudes

News & EventsRSS

IMM Entry Exam 2021

IMM

Our next IMM entry exam will be held online on Monday, 8th February from 9. 30 am – 10.30 am.

eWorld Marketing Summit

ewms

Professor Schlegelmilch was invited to speak at Philip Kotler‘s Electronic World Marketing Summit. This event was streamed to some 1,500,000 participants in 104 countries. The topic of his talk was Why Business Schools Need Radical Innovations. Please click here to download the presentation.

IMM Entry Exam 2020/'21 - Einsicht

Building D2

„Einsicht“ for the Winter Semester 2020/'21 Entry Exam will be held on Wednesday, 16th September from 11am to 12 noon at the IMM Institute, Building D2 Entrance A. Please register via e-mail to Pamela Taylor (imm@wu.ac.at) beforehand.

New Book: Global Marketing Strategy: A Digest for Chinese Managers

Professor Schlegelmilch is pleased to announce his first book in Chinese (Mandarin) titled Global Marketing Strategy: A Digest for Chinese Managers. Schlegelmilch, B.B. and WU, H., 全球营销战略  执行官指南…

Act Local, Go Global

Once more students planned their own travel routes for their products in the past winter semester 2019/20! “Global Business Planning” is the final seminar in the specialization International…

New Book: Rethinking Business Responsibility in a Global Context

Professor Bodo B. Schlegelmilch and his coauthor Dr. Ilona Szöcs are happy to announce the publication of their new book on the challenges of corporate social responsibility (CSR), sustainability and…

FWF project "Collaborative Consumption / Sharing Economy"

Since the start of our FWF project "Collaborative Consumption / Sharing Economy" (https://www.wu.ac.at/collaborative-consumption) lead by IMM Assistant Professor Eva Hofmann some time has passed and…