Mag. Simbrunner will provide IMM students with general information on how to write a Bachelor Thesis with the IMM Institute. In addition, he will introduce potential supervisors to the students. …
We warmly welcome Assitant Professor Kirti Sharma! Dr. Kirti Sharma holds a Ph.D. in Marketing and Services Management with emphasis on Consumer Perceptions and Satisfaction. For the current winter…
Elfriede Penz and Eva Hofmann have successfully published two papers in the book “Perspectives on the Sharing Economy”: Hofmann, E., Hartl, B., Sabitzer, T., Marth, S., Penz, E. & Hoelzl, E. (2019).…
We want to get to know our new students and offer the opportunity to get to know IMM and its people. When? 5 pm - September 30 Where? AD. 0.114 - Sitzungsaal 1. We are looking forward to meeting…
This book provides an opportunity to look at international marketing challenges from a strategic perspective and points out further readings on topics managers or students may want to pursue in more depth.
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