Since the start of our FWF project "Collaborative Consumption / Sharing Economy" (https://www.wu.ac.at/collaborative-consumption) lead by IMM Assistant Professor Eva Hofmann some time has passed and…
The American Marketing Association announced that the 2020 Significant Contributions to Global Marketing Award will be presented to Professor Schlegelmilch at AMA’s Global Marketing Conference in…
We want to get to know our new students and offer you the opportunity to get to know IMM and its team. When? 5 pm - March 3. Where? AD. 0.114 - Sitzungsaal 1. We are looking forward to meeting…
As Chair of the organization, Professor Schlegelmilch presented the AMBA & BGA Excellence Awards at a Gala Dinner in London earlier this month. The awards celebrate the quality and achievements of…
This book provides an opportunity to look at international marketing challenges from a strategic perspective and points out further readings on topics managers or students may want to pursue in more depth.
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