Außenansicht des D2 Gebäudes

Workshop: AI in Qualitative Methods

The WU's Institute for International Marketing Management, the University of Vienna's Department of Marketing and International Business, and the WU's Competence Center for Empirical Research Methods cordially invite you to participate in a half-day workshop to explore the use of Generative AI in qualitative (non-numerical) research.

Four speakers with expertise in Gen AI-based data collection and analysis will share actionable insights and raise important questions for critical discussion: 

  • Date: 28th of May, 2024, 14:30 to 18:30 

  • Location: WU, AD.0.122 (conference room 2) (find on map

  • Capacity: 40 participants (first come, first serve)

  • Creature comforts: Coffee, cake, and after-workshop drinks

  • Please register below:

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