Downloads

Various material relevant to your studies in IMM can be downloaded here.

"Global Digital Transformation: Marketing Implications"

An additional chapter of the book "Global Marketing Strategy: An Executive Digest" by Bodo B. Schlegelmilch is out.

The chapter is titled "Global Digital Transformation: Marketing Implications" and looks at some key technological trends through a strategic marketing lens.

You can download it here.

"A note on Case Analysis"

A useful guide on how to analyze Case Studies.

Please download the file here.

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