Downloads
Various material relevant to your studies in IMM can be downloaded here.
"Global Digital Transformation: Marketing Implications"
An additional chapter of the book "Global Marketing Strategy: An Executive Digest" by Bodo B. Schlegelmilch is out.
The chapter is titled "Global Digital Transformation: Marketing Implications" and looks at some key technological trends through a strategic marketing lens.
You can download it here.
"A note on Case Analysis"
A useful guide on how to analyze Case Studies.
Please download the file here.