Welcome to Quality Management@IMM!

The Institute for International Marketing Management applies quality management standards throughout all teaching programs.

• IMM believes in an integrative approach to teaching by teaching theoretical knowledge and by stimulating theory application to real-time business problems through case studies and corporate projects.

• A modular course structure provides the framework for our learning and teaching strategies.

• Our focus on world-class research in international marketing and the faculty's international exposure enable us to share state-of-the-art knowledge with our students.

• We continually invest in upgrading our courses to integrate recent developments in business practices as well as new teaching methods and tools.

• Our faculty regularly participates in teaching trainings and professional development programs.

• We have implemented a peer-review system to assess the level and strategic fit of different course modules in order to constantly improve our teaching Performance.

• We apply consistent and transparent grading schemes and moderation of assessment principles throughout our courses.

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