Außenansicht des D2 Gebäudes

Downloads

Der Inhalt dieser Seite ist aktuell nur auf Englisch verfügbar.

Various material relevant to your studies in IMM can be downloaded here.

Video Resources for Global Marketing Strategy: An Executive Digest (Second Edition)

Video resources giving additional background to Global Marketing Strategy: An Executive Digest (Second Edition) can be accessed here.

"Global Digital Transformation: Marketing Implications"

An additional chapter of the book "Global Marketing Strategy: An Executive Digest" (First Edition) by Bodo B. Schlegelmilch is out.

The chapter is titled  "Global Digital Transformation: Marketing Implications" and looks at some key technological trends through a strategic marketing lens. 

You can download it here.

"A note on Case Analysis"

A useful guide on how to analyze Case Studies.

Please download the file here.