Vorlesen

Downloads

Der Inhalt dieser Seite ist aktuell nur auf Englisch verfügbar.

Various material relevant to your studies in IMM can be downloaded here.

"Global Digital Transformation: Marketing Implications"

An additional chapter of the book "Global Marketing Strategy: An Executive Digest" by Bodo B. Schlegelmilch is out.

The chapter is titled  "Global Digital Transformation: Marketing Implications" and looks at some key technological trends through a strategic marketing lens. 

You can download it here.

"A note on Case Analysis"

A useful guide on how to analyze Case Studies.

Please download the file here.