Außenansicht des D2 Gebäudes

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Two open positions in IMM

We have 2 vacancies at our IMM institute, one is for a Ph.D. Student (30 hours) and the other is for a Research Assistant (20 hours or 2 x 10 hours ). All information is to be found in the links…

IMM entry Exam 2021 - Einsicht

The Einsicht to the IMM entry exam will be taking place on Monday morning (15 Feb). Please make a time slot reservation here: Link to reserve a time slot:…

Act Local, Go Global WS 2020/2021

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Winter Semester 2020/2021, it was organized by Dr. Elfriede Penz and Matthias…

Act Local, Go Global

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Summer Semester 2020, it was organized by Dr. Elfriede Penz. Ms. Michaela Burda…

IMM Entry Exam 2021

Our next IMM entry exam will be held online on Monday, 8th February from 9. 30 am – 10.30 am.

eWorld Marketing Summit

Professor Schlegelmilch was invited to speak at Philip Kotler‘s Electronic World Marketing Summit. This event was streamed to some 1,500,000 participants in 104 countries. The topic of his talk was…

IMM Entry Exam 2020/'21 - Einsicht

„Einsicht“ for the Winter Semester 2020/'21 Entry Exam will be held on Wednesday, 16th September from 11am to 12 noon at the IMM Institute, Building D2 Entrance A. Please register via e-mail to Pamela…

New Book: Global Marketing Strategy: A Digest for Chinese Managers

Professor Schlegelmilch is pleased to announce his first book in Chinese (Mandarin) titled Global Marketing Strategy: A Digest for Chinese Managers. Schlegelmilch, B.B. and WU, H., 全球营销战略  执行官指南…

Act Local, Go Global

Once more students planned their own travel routes for their products in the past winter semester 2019/20! “Global Business Planning” is the final seminar in the specialization International…