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forum

SBWL Messe

Marius Lüdicke showcased our SBWL at the ÖH SBWL-Messe. We are eagerly anticipating your applications for the winter semester 2024/25! Let us know in case you have any questions (imm@wu.ac.at). 

ai workshop

Upcoming Event: AI in Qualitative Methods Workshop

The Institute for International Marketing Management at WU (Prof. Lüdicke), the University of Vienna's Institute for Marketing and International Business (ao. Prof.in Auer-Zotlöterer), and the WU…

Malaga

IMM Presents About Using Generative AI for Qualitative Research in Malaga

On 18th April, IMM’s head Marius K. Luedicke and IMM PhD candidate Milos Ivanis took to Malaga, Spain, for the 12th EIASM Network Interpretive Consumer Research Workshop! 

research

New Paper Reveals Why Online Consumption Communities Brutalize

We are pleased to share new research published in the Journal of Consumer Research that sheds light on the troubling phenomenon of online brutality in online consumption communities. The research, led…

thesis

Bachelor Thesis Info Event

The next Bachelor Thesis Info Event will be taking place on Wednesday, 20th March at 12.30 pm in D4.0127

review

IMM Entry Exam SS 2024 - Exam review (Einsicht)

The exam review takes place on February 15th between 2pm and 3pm online. Please register by sending an e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by February 13th, 5pm.

lc forum

SBWL Messe

Marius Lüdicke showcased our SBWL at the ÖH SBWL-Messe. We are eagerly anticipating your applications for the summer semester of 2024. For more details about our specialization, please visit our…

entry exam

IMM Entry Exam SS 2024

The IMM Entry Exam SS 2024 will be held ONLINE on February 7, 2024, from 9:00 am to 9:45 am, via LEARN. Registration: Course #4787, from February 1 - 4, 2024. Please register via LPIS. Eligibility:…

hirsch

Met in class: Nikolaus Hirsch, Hirsch Braceletts

We are delighted to have welcomed Nikolaus Hirsch, Vice President of Sales and Marketing at HIRSCH, as a distinguished guest lecturer in our Global Marketing Management classes at WU for our CEMS…

lueckner

Met in class: Catherine Luckner, Julius Meinl

We are thrilled to have hosted Catherine Luckner, Global Senior Brand Manager at Julius Meinl, in Global Marketing Strategy class at WU.