News Archiv MCORERSS

Invitation: opening of our POP-collection

We are very pleased to proudly present our newly opened POP (Possession, Ownership, Property)- collection at the WU Library. Seize the opportunity to be guided through our collection on March 30th,…

Marketing insights - Susanne Vockenhuber from Louis Vuitton Wien

Susanne Vockenhuber, Store Director at Louis Vuitton Wien, visited our course 5. She talked about luxury retail in times of a global pandemic and gave us background information on the brand Louis…

Semester Opening

The m.core-team started off the new semester by welcoming the newly admitted students. Dr. Monika Koller congratulated the new cohort. The students had the opportunity to get to know the institute's…

Welcome to the summer term 2022

Last week we already kicked-off our Course 5 Marketing Insights. Our students will have plenty of opportunities to get in touch with real world marketing insights throughout the term. For starters,…

Happy Semester Break!

As another successful semester has come to an end, we wish you all relaxing days. We hope you have the opportunity to recharge and look forward to seeing you again in the summer semester 2022!

Final presentations in course 4

On Wednesday it was time for the final presentations in our course 4 “Marketing and Consumer Research Project”. Throughout the entire semester, our students worked on a real life project together with…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about online shopping here and take part in our currently running survey: …

Our new newsletter has arrived!

In the eighth issue of our newsletter "m.core im Fokus" you will learn, among other things, about music consumption in times of COVID-19, the effect of promotional items, why we have a US-American in…

We wish you Happy Holidays!

A very challenging year for all of us is drawing to a close. Nevertheless, let us look forward to a joyful festive season and relaxing holidays, as well as a happy and hopefully healthy new year! We…

Farewell Eva Marckhgott

After almost 10 years at our institute, our dear colleague Eva Marckhgott will be leaving us. She worked with us as a Teaching and Research Associate and during this time she also completed her…