“Ars Docendi – Staatspreis für exzellente Lehre” is the Austrian national award for excellent teaching at universities. We are very proud that for the first time in the 10 year history of the award, two m.corians were nominated. Monika Koller and Eva Marckhgott were nominated for their course Marketing Insights, for which they had already received WU’s Award for Innovative Teaching in 2021.

The course Marketing Insights captures the most current issues in contemporary marketing and consumer research and provides a platform for in-depth discussion of marketing and consumer research questions. International experts from academia and practice share their knowledge with the students who, in turn, apply their customer-centered knowledge to a broader context of real-world problems.