On Friday, our bachelor students in course 5 participated in a field trip to Agentur Loop. At their Viennese office centered in the heart of the first district, CEO Michael John gave us insights into the work of Loop. After a nice networking lunch we moved back to WU and worked on real company challenges within the area of digital marketing, accompanied by feedback and real-life solutions and discussions with the marketing and client service experts from Loop. It was a great field trip with loads of new insights into the application of digital marketing, thank you so much to everyone involved.