News Archiv MCORERSS

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about behavior in public space here and take part in our currently running…

Guest Talk by Christof Bitschnau on AI in Marketing Research

In last week's session of course 3, Christof Bitschnau, CEO of Quantics GmbH, shared insights with us on AI in Marketing Research. Thanks a lot for the great talk and discussion.

Interview with Monika Koller

Monika Koller was recently interviewed on Perceived Customer Value for the current issue of REGAL. If you want to learn more about the topic, check out the article here (in German). Enjoy reading!

Semester Opening

The m.core-team started off the new semester by welcoming the newly admitted students. The students had the opportunity to get to know the institute's team, who provided information about the content…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about trust in different information sources here and take part in our…

Workshop "Ownership Reloaded"

On the 3rd and 4th July 2023, our team hosted an interdisciplinary workshop on ownership research at the WU Vienna University of Economics and Business together with Joann Peck (University of…

Innovative Teaching Award 2023 for Monika Koller, Barbara Hartl and Renato Regis

Although it is still summer break, the start of the new semester is approaching fast. We are happy to announce that our SBWL students can look forward to another award winning course offered by mcore.…

Registration starts soon!

Registration for the course “Access to Specialization: Marketing and Consumer Research“ is open from  August 23rd, 14:00 until August 28th, 2023 via LPIS. After a successful registration, the…

New paper by Monika Koller and her co-authors on actively smelling products

Have you ever been wondering how consumers actively engage their senses during shopping? Monika Koller together with a team of international and interdisciplinary co-authors had a closer look at the…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about values here and take part in our currently running survey: What is…