Institute for Marketing & Consumer ResearchRSS

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

A click on our team photo leads to our image film.


our students and Monika Koller standing in front of a screen saying LOOP meets WU Wien

Marketing Insights - field trip to LOOP

On Friday, our bachelor students in course 5 participated in a field trip to Agentur Loop. At their Viennese office centered in the heart of the first district, CEO Michael John gave us insights into…

turquoise letters spelling out m.core

We are hiring: open position at Assistant Professor level!

You care about consumer research from both a company and societal perspective? You want to satisfy your intellectual curiosity and deepen your research skills while developing your teaching…

Julia Pernt speaking in class

Marketing Insights - Julia Pernt from Winkelbauer

This week we had Julia Pernt, Senior Brand Manager at Winkelbauer, as a guest in our Marketing Insights course. Based upon insights on the brand Wild Bill, we discussed elements of a social media…

Marketing Insights - Praxisdialog und Videos
Die Vortragsreihe "Marketing Insights - Praxisdialog" und unsere Interviewreihe „Marketing Insights Videos“ bieten Wissen von und im Dialog mit der Praxis.
Im Fokus - mitmachen und nachlesen
Unsere Forschungsreihe "Im Fokus" geht kurz und bündig aktuellen Fragen auf den Grund. Wie denken Sie über Themen? Wie denken andere? Machen Sie mit, finden Sie es heraus und lesen Sie nach.
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