Institute for Marketing & Consumer ResearchRSS

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

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News

Anne Klesse in class, showing slides

November 10th 2022 – Marketing Research Seminar Series

As part of our department's Research Seminar series, we had the pleasure of welcoming Dr. Anne Klesse from the Rotterdam School of Management (RSM), Erasmus University Rotterdam. As part of her work…

Course 5 Henkel

Marketing Insights with Henkel

In our "Marketing Insights" course 5 we had a workshop together with Henkel CEE GmbH. This term the students worked on different case studies centered around the topics of laundry, dishwashing,…

Ars Docendi

Ars Docendi 2022 nominees Monika Koller and Eva Marckhgott now featured in “Atlas der guten Lehre”

Monika Koller and Eva Marckhgott were nominated for the "Ars Docendi 2022 – Staatspreis für exzellente Lehre” with their course “Marketing Insights”. Now, their course concept was selected to be…

Marketing Insights - Praxisdialog und Videos
Die Vortragsreihe "Marketing Insights - Praxisdialog" und unsere Interviewreihe „Marketing Insights Videos“ bieten Wissen von und im Dialog mit der Praxis.
Im Fokus - mitmachen und nachlesen
Unsere Forschungsreihe "Im Fokus" geht kurz und bündig aktuellen Fragen auf den Grund. Wie denken Sie über Themen? Wie denken andere? Machen Sie mit, finden Sie es heraus und lesen Sie nach.
Testimonials
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