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News Archive MarketingRSS

MSc Marketing student's presentation to Felix

MSc Marketing students team up with Business Partners

The semester's end is approaching and it’s the time of presentations! In the Marketing Communication course, MSc Marketing students had the chance  to work on communications campaigns for the…

Innodays 2021 - check-in at day 2

Innodays 2021 - the AlpineTech Challenge

The WU Master Marketing students again took part in the InnoDays 2021 and accepted this year's challenge "AlpineTech". The event hosted nearly 300 participants from different universities wordwide.…

LOréal Brandstorm 2021 - participating MSc Marketing group

L’Oréal Brandstorm 2021 – celebrating our national winners!

We are proud to announce that a student team from the 2020 Marketing Master cohort won the Austrian national finals of this year’s L’Oréal Brandstorm challenge. The team, consisting of Julia Moritz,…

WU Alumni Dr. Eva Marckhgott and Tatiana Karpukhina MSc (WU) receive Excellent and Innovative Teaching Award 2021

Excellent and Innovative Teaching Awards for MSc Marketing Alumni

We are very proud to announce that two of our MSc Marketing alumni have been awarded with the "Excellent and Innovative Teaching Award 2021".Tatiana Karpukhina MSc (WU)/cohort 3 (Excellent and…

WU Vienna Master's Day spring 2021

WU Master's Day spring 2021

On April 13th, 2021 WU's Master's Day took place, again in an online format. It was the perfect opportunity for students to gather more information about their favorite program and the ask questions…

Happy Easter 2021!

Happy Easter Holidays!

We wish you a joyful Easter with your loved ones and a great start into springtime. Try to catch some sunrays and re-charge your batteries for the upcoming courses.  We are looking forward to…

Wordart - master theses' titles of our 2nd year MSc Marketing students

Great Master's Theses Projects

Our students of the second study year have started writing their master theses and it is always exciting to see their commitment! Outstandig topics in the areas of social marketing, consumer behavior,…

Boost data visualization to the max!

Everybody wants to master Excel, and every company is using it. But what about Power BI (Business Intelligence)? «Have you ever used Microsoft’s Power BI before? », our students were asked in the…

Going on exchange

A semester abroad - WU's exchange program

When you talk to our MSc Marketing students and alumni they always enthuse over WU's exchange program and the opportunity to spend a semester or two abroad at one of WU's 140 partner universities…

Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.)

Congratulations to our MSc Marketing Professor!

Great news at the start of the year. We are proud to announce that our faculty member Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Ph.D. (hon.) just published his first book in Chinese (Mandarin):…