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Andreas Mild

Associate Professor

Deputy Head of Institute

WU (Vienna University of Economics and Business)
Department of Information Systems and Operations Management
Institute for Production Management

Building D2, Entrance C, 3rd Floor
Welthandelsplatz 1, 1020 Vienna, Austria

Email: andreas.mild(at)
Phone: +43-1-31336/5628
Fax: +43-1-31336/90 5628

office hours: by appointment (e-mail)


Andreas Mild holds a doctoral and an habilitation degree in Social Science and Economics from WU Vienna, Austria. His research interests include quantitative models in marketing and new product development, applications of forecasting methods and decision support systems in the field of revenue management and new product development. Recent research includes the application of prediction markets in retailing and peer to peer finance.

Teaching activities

His teaching activities include retail marketing, new product development, business simulation and research seminars in supply chain management. Within the framework of international exchange, Andreas Mild has been teaching on the graduate and postgraduate level in Frankfurt, Germany, Istanbul, Turkey, Bangkok, Thailand, Hanoi, Vietnam and Sydney, Australia.

Research Interests

  • New product development

  • Marketing models

  • Revenue management

 Lectures at WU

Research Database

  • PURE (Publications, Projects, Activities)