Außenansicht des D2 Gebäudes

Winter term 2023/2024

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Bachelor courses

IMM Core Courses


 
Course TitleLecturerSyllabus
Foundations in GMM Stöttinger B.    #0023
Applications in GMM AFreudenreich T.#0038
Applications in GMM BSimbrunner P.#0042
Global Business Planning APenz E. Heilbrunner M.#0428
Global Business Planning BPenz E. Heilbrunner M.#0689

IMM Electives

Course TitleLecturerSyllabus
Global B2B MarketingKernthaler M.#0020
Future Trends in International BusinessMassatti R.#0431
Global Branding Haas-Kotzegger U.#0331
Global Marketing CommunicationSharma K.#0330
Global Media Marketing  Koppel A.#0426
Global Marketing ResearchMakri A.#0596
Marketing in Emerging MarketsAwanis S.#0479
International Marketing in AsiaFreudenreich T.#0989

Master Courses

Course Title
 
Lecturer
 
Syllabus            
Global Marketing Strategy ALüdicke M.#0655
Global Marketing Strategy B Lüdicke M.#0656
Doing Business in Africa - the Next FrontierStöttinger B.#1240
Global Marketing Management ALüdicke M.
Lemanski M.
#0609
Global Marketing Management BLüdicke M.
Lemanski M.
#0610