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IMM Entry Exam 2023/'24

Our next IMM entry exam will be held online on Tuesday, 29th of August from 9:00 am – 10:00 am.

Global Conference for Deans and Directors in Seville

This is the flagship annual conference of AMBA & BGA. AMBA is one of the three worldwide accreditation agencies that accredits MBA programs in over 80 countries. Professor Schlegelmilch is Chair of…

Most Popular Professor Award

Professor Schlegelmilch received the Most Popular Professor Award from the graduates of 2021-2022 Chinese Executive MBA program of the University of Minnesota (CHEMBA). The program runs in cooperation…

New Book: Taking the Fear Out of Data Analysis

Professor Schlegelmilch is pleased to announce his new book titled Taking the Fear Out of Data Analysis, which is co-authored with Adamantios Diamantopoulos (Professor of International Marketing,…

Professor Schlegelmilch's lecture tour

From January to March 2023, Professor Schlegelmilch undertook a lecture tour through Thailand, Australia, Fiji and New Zealand. In Thailand, he held faculty seminars at Thammasat University, SASIN…

IMM Bachelor Thesis Information Event April 2023

Thomas Freudenreich (Research and Teaching Associate) will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce…

Act Local, Go Global WS 2022/23

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Winter Semester 2022/23, it was organized by Dr. Elfriede Penz and Matthias…

IMM Entry Exam 2023 - Einsicht

The exam review takes place on Friday, February 10th from 5pm to 6pm online. Please register via e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by February 9th, 5pm.

We are hiring

You want to understand how things are connected and make a fundamental impact? We offer an environment where you can realize your full potential. At one of Europe’s largest and most modern business…

How about getting published in an academic journal?

What sounds like routine to most faculty members has become true for Katrin Drewes, a former WU Marketing Master student, who is now a co-author with Elfriede Penz. The article “What…