Professor Schlegelmilch is pleased to announce his new book titled Taking the Fear Out of Data Analysis, which is co-authored with Adamantios Diamantopoulos (Professor of International Marketing, Department of Marketing and International Business, University of Vienna) and Georgios Halkias (Associate Professor of Marketing and Behavioral Research, Department of Marketing, Copenhagen Business School, Denmark).

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning can be a fun and intuitive part of our lives. For more information, please see here.