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Archiv News IMMRSS

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IMM Bachelor Thesis Information Event April 2022

Thomas Freudenreich (Research and Teaching Associate) will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce…

Act Local, Go Global WS 2021/22

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Winter Semester 2021/22, it was organized by Dr. Elfriede Penz and Matthias…

IMM entry Exam 2022 - Einsicht

„Einsicht“ for the Summer Semester 2022 Entry Exam will be held on Wednesday, 9th February from 11am to 12 noon via MS Teams. Please register via e-mail to Pamela Taylor (imm@wu.ac.at) beforehand.

Prestigious Appointment to Antai College International Advisory Board: Shanghai Jiao Tong University

The Antai College of Economics and Management appointed Professor Schlegelmilch to their International Advisory Board. The Board consists of members from academic, business and governmental…

IMM Entry Exam 2022

Our next IMM entry exam will be held online on Wednesday, 2nd of February from 6:00 pm – 7:00 pm.

Two new publications co-authored by Professor Schlegelmilch

Professor Schlegelmilch has co-authored two new papers in International Business Review and Online Information Review respectively. Singh, Jaywant, Shukla, Paurav and Schlegelmilch, Bodo. (2021).…

IMM Bachelor Thesis Information Event October 2021

Thomas Freudenreich (Research and Teaching Associate) will provide IMM students with general information on how to write a Bachelor Thesis with the IMM institute. In addition, he will introduce…

AMA Significant Contribution to Global Marketing Award

Prof. Adamantios Diamantopoulos and Prof. Schlegelmilch collect their respective 2020 (!) and 2021 AMA Significant Contribution to Global Marketing Awards from Prof. Costas Katsikeas at the AMA Global…

Act Local, Go Global SS2021

“Global Business Planning” is the final seminar in the specialization International Marketing Management (IMM). For the Summer Semester 2021, it was organized by Dr. Elfriede Penz and Matthias…

Researcher of the Month: Professor Bodo B. Schlegelmilch

In Asia, strong economic growth goes hand in hand with increasing prosperity among the middle classes. This also results in more consumption. However, this consumption is more than just a move towards…