Florian Loizl

Work at IfU, previous experience and academic profile

Florian is a research and teaching associate who joined the Institute for Strategy and Managerial Accounting (IfU) in March 2023. He completed his MSc in International Management and his CEMS MIM at WU Vienna and the Louvain School of Management (Belgium) in 2021. Prior to that, Florian obtained a BSc in Business, Economics and Social Sciences from WU, graduating with honors in all studies. During his bachelor studies, he also spent one semester at the University of Miami (USA).  In addition to his business studies, Florian completed a BA in Vocal Performance at the University of Music and Performing Arts Vienna in 2022 and a BA in Romance Studies French from University of Vienna in 2025. As part of the PhD program, he spent a semester at the University of Illinois at Urbana-Champaign (USA) as a visiting researcher during Spring 2026.

Before joining the institute as a research and teaching associate, Florian got to know the institute as a research assistant and tutor. Furthermore, he gained professional experience through various internships in strategy and management consulting, banking, tax consulting as well as management accounting and controlling.

Research interest

Building on his practical experiences in both the business and the cultural sector, Florian’s main research interest lies at the intersection of creativity and performance. Specifically, he focuses on how management accounting and management control systems affect creative environments using mainly experimental methods. For example, one of his research projects investigates the effect of time budget uncertainty on the creative task approach and subsequent creative performance, a second project investigates how individuals’ beliefs about the effectiveness of certain management control tools like incentives or granting decision making autonomy affect subjective performance evaluations of outcomes, while another project focuses on the effect of public recognition of a success on subsequent risk-taking behaviors. Furthermore, Florian is interested in topics in behavioral economics and social psychology, and related to strategy implementation, performance management, and strategic management of complex organizations with various stakeholders, such as arts organizations.