WU
Entrepreneurship Center Hauptmenü öffnen
Außenansicht des Gründungszentrums im TC Gebäude

LinkedIn with Purpose: Build Your Personal Brand - Boost Your Company [EN]

Banner LinkedIN WS

LinkedIn is more than an online CV. In this hands-on workshop, you'll learn how to use it strategically: to sharpen your professional profile, grow a meaningful network and create content that gets noticed, while becoming a credible ambassador for your employer or future company. 

With real-life examples and practical exercises, you'll leave with an optimized profile, a clear posting strategy and the confidence to engage. 

Agenda

  • Why LinkedIn? Facts, figures and how personal and corporate brands strengthen each other

  • Profile makeover: headlines and visuals that work

  • You as a brand ambassador: employee advocacy and best practices 

  • Content that works: formats, storytelling and a live writing sprint

  • Your personal 30-day LinkedIn action plan

Goals & Learnings

  • Understand how personal branding and employer branding interact on LinkedIn

  • Optimize the key elements of your profile for your career goals

  • Learn how to represent a company authentically on LinkedIn

  • Draft your first post and get peer feedback

  • Build a simple, sustainable routine for networking and content

Place & Time

  • When: 10.11.2026 from 09:00 - 13:00

  • Where: WU Entrepreneurship Center

Additional Information

  • This workshop will be held in English. 

  • Please bring a laptop (a smartphone works too) and make sure you have a LinkedIn account (create one beforehand if you don't).

  • Optional: prepare a recent professional photo and think about one topic or field you'd like to be known for.

 

Trainers

Foto Janine Schrahböck
Janine Schrahböck

I’m a Digital Sales & Social Media Manager at Vienna Airport, currently pursuing a Master’s degree in Digital Innovation. My work combines digital communication, social media, content creation and community management, with a strong focus on creating engaging digital experiences. Alongside my professional career, I do photography and content creation, supporting businesses with photography, social media and visual communication. I’m passionate about digital innovation, creativity, technology and personal branding and I enjoy connecting these areas to create meaningful and authentic digital communication.