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Building Brands on Social Media: Insights, Strategy & Practice [EN]

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This workshop introduces participants to the strategic and practical foundations of Social Media Marketing, focusing on how brands can build meaningful presence and engagement across platforms. It covers the social media landscape, business goals, content performance, and metrics, before guiding participants through strategy development, content planning, and brand storytelling. The workshop concludes with hands-on exercises where participants apply their knowledge by creating, presenting, and refining social media content based on real-world scenarios.

Agenda

  • Part I: Foundations & Insights (The “Why”)

    • 1. Introduction to Digital Marketing

    • 2. Understanding the Social Media Landscape

    • 3. The Business Perspective

    • 4. Content & Engagement Insights

    • 5. Metrics That Matter

  • Part II: Strategy & Planning (The “How”)

    • 1. Defining a Social Media Strategy

    • 2. Content Planning & Storytelling

  • Part III: Practical Workshop (“Getting Started”)

    • 1. Hands-on Team Exercise (Crafting a corporate Social Media Post)

    • 2. Presentation & Feeback

    • 3. Wrap up, Key takeaways & Outlook

Goals & Learnings

  • Understand the role of Social Media within overall brand and marketing strategies

  • Learn how to develop a consistent brand voice, tone, and visual identity

  • Learn how to design engaging social media posts aligned with brand guidelines

  • Distinguish between vanity metrics and meaningful KPIs and interpret basic performance data

Place & Time

  • When: 20.05.2026 from 09:00 - 13:00

  • Where: WU Entrepreneurship Center

Additional Information

  • The workshop will be held in English.

  • Bring a laptop (required for the hands-on exercises and group work)

  • Make sure your laptop is fully charged; power outlets may be limited

  • Be prepared to actively participate in group work and presentations

Trainer

Picture Lisa Mader

Lisa Mader, MSc. My name is Lisa, I’m 25, and I graduated from WU Vienna with a Master’s degree in Marketing. I currently work as Head of Communications at the WU Entrepreneurship Center, where Social Media plays a central role in how we build visibility, engage communities, and support entrepreneurial projects. Along the way, I’ve gained plenty of hands-on experience with what actually works (and what doesn’t) in Social Media Marketing.