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Edith Ipsmiller

Edith Ipsmiller

Dr. Edith Ipsmiller

Office: D1.5.028
Office Hours: Wednesday 11-12h

Phone: +43-1-31336-5592
Fax: +43-1-31336-90-5592


Edith Ipsmiller is an assistant professor at the Institute for Responsibility and Sustainability in Global Business. She studied international business administration at WU and Paris Dauphine University, specializing in international business as well as corporate accounting and auditing. She obtained her doctorate with honors from WU with a dissertation on “New strategies in SME internationalization: Real option, transaction cost and game theory-based export channel designs and configurations”, for which she received the Adam Smith best doctoral dissertation award from the Academy of International Business UK and Ireland.

Prior to her position at the institute, she worked as teaching and research associate at the Institute for International Business (WU), as lecturer at FHWien der WKW as well as at the University of Applied Sciences BFI Vienna and as visiting lecturer at Audencia Business School (Nantes) and at the Bucharest University of Economic Studies (ASE). She also collected industry experience in diverse fields such as media, marketing, business services, food, transportation, technology and gambling.


Edith is interested in increasing our knowledge on how firms – small or large, traditional or digital – make decisions related to internationalization. In particular, she focuses on international market selection, market entry and post-entry commitment decisions. In her current research projects, she investigates how cognitive and other biases affect internationalization decision-making and how firms use digital technologies to enter and service foreign markets.


Edith’s teaching portfolio at WU comprises different bachelor and master level courses, including modules in the International Business specialization (“Applications of IB”, “Decision-making in IB”) and methods courses (“Academic Research Techniques”) for undergraduates as well as modules in the CEMS (“Business Project”, “Strategies in CEE”) and ExInt (“Literaturseminar”) master programs. In addition, she has taught a variety of courses at other universities in Austria as well as abroad in the fields of international business, strategic management and international entrepreneurship.