Archive of News WURSS

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about product size here and take part in our currently running survey: …

Long Night of Research

Monika Koller and Eva Marckhgott represented our Institute at the Lange Nacht der Forschung (Long Night of Research) at WU (Vienna University of Economics and Business). They discussed various topics…

SBWL Messe

Monika Koller presented our SBWL at ÖH’s SBWL-Messe. We are already looking forward to your applications for the summer semester 2024. Further information about our specialization can be found on…

Marketing Insights - LOOP

Last week, in our course 5 Marketing Insights, we visited the digital agency LOOP. Students learned about current projects LOOP is working on and got the chance to work on real world case studies…

Marketing Insights - guest talk by Nunu Kaller

In the Marketing Insights class of May 15, Monika Koller and Eva Marckhgott welcomed environmental activist Nunu Kaller to WU. She talked about fast fashion and greenwashing. We discussed topics such…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about living here and take part in our currently running survey: How would…

Marketing Research Seminar Series - Sarah Gelper

As our latest guest for our Research Seminar Series we welcomed Sarah Gelper from the University of Luxemburg. She shared her recent work on temporary loyalty programs in retail. Many supermarket…

Motives when buying a car - Interview with Monika Koller

What factors play a role when choosing a new car? How rationally do we make our decisions, to what extent are we influenced by emotions? Monika Koller was interviewed by the ÖAMTC magazine auto…

Marketing Research Seminar Series - L. J. Shrum

Keeping Up with the Joneses? Not So Much for Consumers Who Move Around a Lot. Our most recent guest, Professor L. J. Shrum, started off this semester’s research seminar series. Known for his research…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about self-tracking here and take part in our currently running survey: …