Außenansicht des D2 Gebäudes

Summer term 2024

jump to... Bachelor | Master | PhD

IMM Core Courses

Course TitleLecturerSyllabus
Foundations in IMMStöttinger B.#4256
 Applications in IMM ASimbrunner P.#4048
Applications in IMM BIvanis M.#4085
Global Business Planning APenz E.Heilbrunner M.#4303
Global Business Planning BPenz E.Heilbrunner M.#4560

IMM Electives

Course TitleLecturerSyllabus
Future Trends in International BusinessMassatti R.#4500
Global Branding Lüdicke M.#4278
Marketing in Emerging Markets Awanis S. #4432
Global Media MarketingKoppel A.#4649
Global Marketing CommunicationSharma K.#4208
Global Marketing Research Makri A.#4068
Global B-2-B Marketing Kernthaler M.#4380
International Marketing in AsiaFreudenreich T.#4370

Master courses

Course TitleLecturerSyllabus
Marketing Study Project DLüdicke M. Penz E. #5924

PhD courses

Course TitleLecturerSyllabus
 Methods II (Qualitative Social Research)Penz E.#5953
 Advanced Qualitative MethodsLüdicke M.#5398
International Marketing Management - PhD Seminar and Qualitative Paper Development WorkshopLüdicke M.#6148