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FAQ

1. Which requirements do I have to meet before starting my IMM Specialization?


 You have to successfully complete the following courses/exams:

     

  • all the exams/courses in business administration from the introductory year

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  • Business in the legal context - European and Public Business Law I

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  • Business in the legal context - Private Business Law I

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  • Fundamentals of Economics I and II

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  • Mathematics and Statistics

  • Marketing Course - Dr. Margit Kastner

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2. Is there an entry test? What is it about and when does it take place?
Yes, there is an entry test. It is usually held at the beginning of a term. Further information about the entrance exam will soon be published here.

3. Do I have to register for the entry test?
Yes. Registering for your first course via the LPIS system will automatically sign you up for the entry test.

4. Which courses can I choose as electives?

You can choose all the courses that are marked as electives. Please have a look at our course list.

5. Do I have to attend "Foundations" and "Applications" in the same semester?

Our 2 courses "Foundations in International Management" and "Applications in International Marketing Management" must be completed in your first semester at IMM. The "Foundations" course can be accredited if you have already attended a summer university taught by one of our International Marketing Management team. If you are planning on getting the “Foundations” course accredited then please inform us beforehand via email pamela.taylor@wu.ac.at to ensure your place in our specialization. The "Applications" course cannot be accredited and must be completed in your first semester at IMM.

6. Can I do the courses "foundations" and "application" and the two electives in the same term?
Yes, you can. You can do both electives in your first term or in your second term. Another possibility is to do one in the first and the other one in the second term.

7. What is the "Global Business Planning" seminar?
The Global Business Planning Seminar is the final seminar in the specialization of International Marketing Management. The Goal is to translate market entry strategy theory into appropriate strategies and reflect and assess critically decision and marketing strategies. Global Business Planning includes elements of the previously Held "Virtual Seminar" but takes place physically. If you plan to participate in this Seminar from abroad please get in contact with the instructor. The course format allows the forming of virtual Teams.

8. Are the electives a prerequisite for attending the "Global Business Planning" Seminar?
No, they are not. You can do them whenever you want to. The only prerequisite for the Global Business Planning Seminar is the successful completion of the Foundations and Applications courses.

9. Can I do the Global Business Planning Seminar and the two electives in the same term?
Yes, you can. You can do both electives in your first term or in your second term. Another possibility is to do one in the first and the other one in the second term.

10. Can I do the courses "foundations" and "applications" and the Global Business Planning seminar in the same term?

No, that is not possible. In order to participate in the Global Business Planning Seminar, you need to have successfully completed the courses Foundations and Applications.

11. Which courses can I do while I am studying abroad?
You can do all your electives at another university as long as they are related to international marketing and management issues. You can also attend the Global Business Planning Seminar during your exchange semester.

12. Which requirements do I have to meet to write my Bachelor's thesis at IMM?
Firstly, you have to be an IMM student. Secondly, you have to write your bachelor's thesis within the framework of an IMM course. Thirdly, you should have attended the course "Academic Research Techniques".

13. Do I have to attend the "Academic Research Techniques" Course?

Yes, it is recommended that you attend this course at our institute if you want to write your bachelor thesis at IMM but it is not mandatory.