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Why Don't Consumers Care about CSR? A Qualitative Study Exploring the Role of CSR in Consumption Decisions

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Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. "Why Don't Consumers Care about CSR?" - A Qualitative Study Exploring the Role of CSR in Consumption Decisions. Journal of Business Ethics 104 (4): 449-460.

Dr. Magdalena Öberseder, Prof. Bodo B. Schlegelmilch, and Mag. Verena Gruber received the WU Publication Award 2011 for their publication.