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Archive IMM NewsRSS

Met in class: Nikolaus Hirsch, Hirsch Braceletts

We are delighted to have welcomed Nikolaus Hirsch, Vice President of Sales and Marketing at HIRSCH, as a distinguished guest lecturer in our Global Marketing Management classes at WU for our CEMS…

Met in class: Catherine Luckner, Julius Meinl

We are thrilled to have hosted Catherine Luckner, Global Senior Brand Manager at Julius Meinl, in Global Marketing Strategy class at WU.

Closing One Chapter, Unveiling the Next!

Letter from Prof. Bodo Schlegelmilch: It is official – I am about to embark on my journey into the glorious world of Professor Emeritus at WU (Vienna University of Economics and Business). These are…

Act Local, Go Global SS 2023

The final seminar in the specialization of International Marketing Management (IMM) is called "Global Business Planning”. This seminar, which was held during the Summer Semester 2023, was organized by…

IMM Welcomes Prof. Dr. Marius Lüdicke as the new Head of the Institute

IMM warmly welcomes and greatly looks forward to having Prof. Dr. Marius Lüdicke on board as the new head of the institute as of 1st October 2023.  We are very excited and happy to have him as the…

IMM Entry Exam 2023/'24 - Einsicht

The exam review takes place on Tuesday, September 5th between 5pm and 6pm online. Please register via e-mail to Pamela Taylor (pamela.taylor@wu.ac.at) by September 4th, 5pm.  

Professor Bodo B. Schlegelmilch Receives AMA Lifetime Achievement Award for Higher Education

We are delighted to announce that the American Marketing Association has conferred this year’s Lifetime Achievement Award for Higher Education upon our Head of Institute, Professor Bodo B.…

Prof. Schlegelmilch Strengthens Ties with Asian Universities and Presents Paper at Global Marketing Conference

During his most recent Asia tour, Prof. Schlegelmilch visited prestigious universities, including Ritsumeikan Asia Pacific University and Doshisha University, both in Japan. In South Korea, he engaged…

PhD vacancy at IMM (Prof. Lüdicke)

The IMM team educates, advises, and creates knowledge for responsible global marketing leaders. Together with these leaders it contributes to creating a long-term, sustainable, and equitable global…

Distinguished Marketing Educator Award for 2023

The Academy of Marketing Science (AMS) honored Professor Schlegelmilch with their prestigious Distinguished Marketing Educator Award for 2023. Professor Schlegelmilch graciously accepted the award…