Ausschnitt eines Glasdachs des LC Gebäude

Univ.-Ass. Aiym Amandykova, MSc

Univ.-Ass. pre-doc Aiym Amandykova, MSc

Univ.-Ass. pre-doc Aiym Amandykova, MSc

Teaching and research associate at the Institute for Family Business

Aiym Amandykova a pre-doctoral researcher at the Institute for Family Business at WU Vienna University of Economics and Business. She holds a bachelor's degree in Political Science from the University of Vienna and a master's degree in Socioeconomics from WU Vienna.

Her research focuses on the public perception of family firms and the role of media in shaping how organizational signals are communicated and interpreted. In her doctoral project, she examines how media coverage and framing of family firms influence stakeholder perceptions of trust, reputation, and legitimacy.