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Let us take care of your worries
by Wiener Städtische
Welcome to the Erste Bank Case
Welcome to the Wiener Städtische Case
With the launch of the 2026 Business Case Challenge, Wiener Städtische invites the next generation of talent to contribute to solutions for an open and inclusive future. As one of Austria's largest insurance companies, Wiener Städtische has stood for solidarity, social commitment, and sustainable business for almost 200 years. The company already implements numerous initiatives to be attractive to various target groups – e.g., for women and young employees. Diversity plays a central role in this. However, it is crucial how visible these steps actually are, both externally and internally.
The question therefore is: How can Wiener Städtische further strengthen its employer attractiveness and address various groups even more specifically? How can different customer segments be addressed even better?
Consider Wiener Städtische and its activities to engage various target groups (especially women and young people) – what ideas do you have for a campaign with a positive social impact to attract a diverse workforce and, in particular, students?
Case Summary
Summary of the Wiener Städtische Business Case
Sustainable development encompasses ecological, social, and economic aspects. In the social sphere, the promotion of diversity, belonging, and equality is paramount. Wiener Städtische is already implementing various initiatives and campaigns. Your task is to take the next step: Propose a campaign that helps Wiener Städtische strengthen equality, with a special focus on attracting students and young talent.
Components for Your Business Case Challenge Submissions
Introduction and Executive Summary
Status Quo Assessment Analyze Wiener Städtische's values, external image, and existing activities (website, social media, media presence, job advertisements, campaigns). Are the values consistent, credible, and attractive to different groups? How are job advertisements for sales positions perceived, in particular?
Target Group Analysis Identify which values attract a diverse workforce and specifically address students and young professionals (optional: second diversity group).
Idea Development (Digital Innovation) Develop a campaign that strengthens diversity and promotes social justice in one or more business areas.
Impact Logic and Measurability Describe how the campaign achieves positive social effects and how its success can be measured (reach, engagement, applications, retention, inclusion indicators, etc.).
Feasibility and Implementation Sketch Show how the campaign can be realistically implemented (resources, timeline, partners, risks, operating model).
Evaluation Criteria
Accuracy and quality of analysis
Persuasiveness of the idea
Clarity of presentation
Submission Structure (Presentation Chapters)
Introduction & Executive Summary
Status Quo Assessment
Target Group Analysis
Deep Dive: Idea Development (Digital Diversity Initiative)
Conclusion & Recommendation
Terms of participation
Participation in the "This is not waste" is open to all individuals in education. This primarily includes students from all disciplines and universities, as well as those in military service or social service. If you are uncertain about your eligibility, please reach out to us!
You can work either individually or in a team of up to 4 people.
Participation is now unlocked!
* Required fields are marked with an asterisk (*).