Case Summary

Summary of the Wiener Städtische Business Case

Sustainable development encompasses ecological, social, and economic aspects. In the social sphere, the promotion of diversity, belonging, and equality is paramount. Wiener Städtische is already implementing various initiatives and campaigns. Your task is to take the next step: Propose a campaign that helps Wiener Städtische strengthen equality, with a special focus on attracting students and young talent.

Components for Your Business Case Challenge Submissions

1. Introduction and Executive Summary

2. Status Quo Assessment Analyze Wiener Städtische's values, external image, and existing activities (website, social media, media presence, job advertisements, campaigns). Are the values consistent, credible, and attractive to different groups? How are job advertisements for sales positions perceived, in particular?

3. Target Group Analysis Identify which values attract a diverse workforce and specifically address students and young professionals (optional: second diversity group).

4. Idea Development (Digital Innovation) Develop a campaign that strengthens diversity and promotes social justice in one or more business areas.

5. Impact Logic and Measurability Describe how the campaign achieves positive social effects and how its success can be measured (reach, engagement, applications, retention, inclusion indicators, etc.).

6. Feasibility and Implementation Sketch Show how the campaign can be realistically implemented (resources, timeline, partners, risks, operating model).

 

Evaluation Criteria

• Accuracy and quality of analysis

• Persuasiveness of the idea

• Clarity of presentation

Submission Structure (Presentation Chapters)

1. Introduction & Executive Summary

2. Status Quo Assessment

3. Target Group Analysis

4. Deep Dive: Idea Development (Digital Diversity Initiative)

5. Conclusion & Recommendation

 

Terms of participation

Every successful business idea needs a clear strategy and a compelling business plan. That’s exactly what you can demonstrate at the Business Case Challenge 2026 – either individually or together with your team (max. 4 people per team).

Rules – What You Need to Know

• Team size: You can participate individually or in a team of up to 4 people.

• Who can participate? The challenge is open to students and high school pupils from all around the world.

• Registration required: You must register to gain access to the business cases.