Business Case Challenge 2026 – BC Day

The Business Case Day 2026 brings together students, industry partners, founders, and decision-makers at WU Vienna, creating a space for exchange, insights, and real-world challenges.

While teams from different universities are already working on their cases, BC Day offers the opportunity to step out of the working phase, gain new perspectives, and get to know the people behind the challenge.

What to expect

BC Day is designed as a conference-style event, combining inspiration, practical insights, and direct interaction with leading companies.

Throughout the day, you will:

• gain insights from founders and industry experts

• understand how companies approach real strategic challenges

• work interdisciplinarily and develop new perspectives

• present your ideas and receive feedback

• expand your network within the BCC community

Our partner companies

The Business Case Challenge 2026 is supported by:

• OMV

• Wiener Städtische Versicherung

• Erste Bank and Sparkasse

During BC Day, you will have the opportunity to meet the teams behind these organizations and gain insights into their thinking and decision-making processes.

Why you should attend

BC Day is more than just an event – it is the moment when the Business Case Challenge comes to life.

Whether you are already participating or interested in strategy, entrepreneurship, and real-world challenges, this is your opportunity to:

• experience how ideas turn into concrete solutions

• learn directly from decision-makers

• sharpen your thinking and gain new perspectives

• become part of a motivated, international community

Event details

Location: WU Vienna – Festsaal
Date: May 11, 2026 from 09:00

-> Register now

Business Case Day 2025 – where ambition met opportunity.

Over 200 students came together at WU Vienna – not just to listen, but to lead.

To ask bold questions. Pitch brave ideas. And step fully into their potential.

We learned from Bernhard Niesner, who turned a language learning idea into a €385M company.

We were challenged by Michael Kowatschew, who reminded us that innovation starts with action.

Our students pitched in front of executives, connected with inspiring partners like OMV, Austrian Airlines & Raiffeisen NÖ-Wien, and left with more than just insights – they left with momentum.

This was more than a day.

It was a beginning.