Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.


Talk & Guest Lecture by Markus Meierer and Patrick Bachmann on Machine Learning in Marketing

Dr. Markus Meierer and Patrick Bach­mann, MA held a talk and gave a guest lecture on machine learning appli­ca­tions in Marke­ting at the Insti­tute of Service Marke­ting and Tourism at WU (Vienna...

Talk by Koert Van Ittersum on In-Store Shopping Dynamics

Koert Van Ittersum from the Univer­sity of Groningen (NL) presented his work on in-s­tore shop­ping dyna­mics in our Rese­arch Seminar Series. In the course of his presen­ta­tion, he elabo­rated on how...

Talk by Felix Hackl and Georg Schiefer from Flightkeys GmbH on software solutions for the aviation industry

Felix Hackl and Georg Schiefer from Flight­keys GmbH, a startup based in Vienna, gave a talk on their soft­ware solu­tions for the avia­tion industry at WU Vienna, sharing marke­ting insights with our...

Peter Verhoef shares research on customer journey analytics in digital environments

Peter Verhoef from the Univer­sity of Groningen (NL) presented a collec­tion of his work on cust­omer journey analy­tics in incre­a­sing digital envi­ron­ments in our Rese­arch Seminar Series. In the course...