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Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.

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Research Talk by Michael Trusov (University of Maryland)

Research Talk by Michael Trusov (University of Maryland)

Many thanks to Michael Trusov for his great and inte­res­ting talk on how search engine marke­ting is attrac­ting consumer percep­tion. His rese­arch helps to better assess loca­tion perfor­mance of adds and...

WU & TU Hackathon: A Story of Innovation, great People and Prizes

WU & TU Hackathon: A Story of Innovation, great People and Prizes

Thorough October and November, we had the oppor­tu­nity to parti­ci­pate in the first Hacka­thon (a combi­na­tion of the words „hack“ and „mara­thon“, origi­nally used in the soft­ware industry) orga­nized by TU...

Research Talk by Priya Raghubir (New York University Stern, US)

Research Talk by Priya Raghubir (New York University Stern, US)

Priya Raghubir (New York Univer­sity Stern, US) is a leading scholar in consumer rese­arch, in parti­cular in the fields of psycho­lo­gical aspects of money, risk percep­tions and visual infor­ma­tion...

Prof. Reutterer in Horizont zur Studie ‚Hidden Champions – immun gegen globale Megatrends?‘

Prof. Reutterer in Horizont zur Studie ‚Hidden Champions – immun gegen globale Megatrends?‘

25.11.2016 / Hori­zont: Die Studie ‚Hidden Cham­pions – immun gegen globale Mega­trends?‘ zeigt ob und wie öster­rei­chi­sche Unter­nehmen auf die großen globalen Trends vorbe­reitet sind. Prof. Reut­terer...