Service Marketing and TourismRSS

Welcome to the Institute for Service Marketing and Tourism web site!

Our research and teaching activities focus on marketing management in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This offers tremendous opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary with links to statistics, economics, psychology, and information systems. We use modern statistical and marketing science methods to develop and to apply marketing models for managerial decision support. To serve the needs of our industry partners and policy makers, we balance basic and applied research.

Our students are seeking research-driven course content and wish to acquire skills in marketing research, business analytics, and decision making. We offer practice-oriented and experiential teaching formats to entable students to translate their skills into the design of effective marketing programs.

Research Seminar Series with Tammo Bijmolt (University of Groningen (NL))

In his insightful research talk on June 27 at WU's Marketing Department, Tammo Bijmolt elaborated on one of his recent research projects that examines promotions and demotions of business-to-business…

Öffnungszeiten in den Sommerferien 2019

Wir wünschen allen Studierenden und Mitarbeiter/innen schöne Sommertage und erholsame Ferien!Bitte beachten Sie: In der Zeit von 01. Juli 2019 bis 30. September 2019 ist unser Institutssekretariat…

Research Seminar Series with David Schweidel (Emory University Atlanta (US))

In his Research Talk on June 13th David Schweidel talked about "Emotionality on Social Media”. Abstract: Organizations are increasingly turning to social media as a means of communicating with…

Prof. Thomas Reutterer participated in the panel "Business meets AI" at ACSD 2019

Prof. Thomas Reutterer (Vienna University of Economics and Business), Prof. Georg Gottlob (Oxford University), and Prof. Claudia Plant (University of Vienna) participated in a panel on "Business meets…