Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.


Martijn de Jong (Erasmus University Rotterdam) on assessing sensitive consumer behavior using the novel technique ICRT

Martijn de Jong from the Erasmus Univer­sity Rotterdam (NL) presented his work on asses­sing sensi­tive consumer beha­vior using the item count response tech­nique in our Rese­arch Seminar Series. In the...

Dr. Michael Platzer, WU Absolvent und CEO von mostly.ai im Interview

Dr. Michael Platzer, WU Marke­tin­g-­Ab­sol­vent und CEO von mostly.ai, einem Unter­nehmen, das sich auf die Anony­mi­sie­rung von Big Data spezia­li­siert hat, gab im WU Blog ein Inter­view zu tech­ni­schen...

CRM 3.0: The Customer Centric Firm

Prof. Reut­terer hat im Rahmen der Veran­stal­tung Daten Forum 2018 eine Keynote zum Thema Cust­omer Centri­city gehalten. Im Rahmen seines Vortrages ging er vor einem inter­es­sierten Fach­pu­blikum auf den...

Dr. Meierer and Patrick Bachmann (Univ. Zürich) on Machine Learning in Marketing

Dr. Markus Meierer and Patrick Bach­mann, MA held a talk and offered a course on machine learning appli­ca­tions in Marke­ting at the Insti­tute of Service Marke­ting and Tourism at WU Vienna. Speci­fi­cally,...