Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.


Research Talk by P.K. Kannan

P.K. Kannan from the Univer­sity of Mary­land presented his rese­arch on product line exten­sions as part of our Depart­ment’s Rese­arch Seminar Series. The presented studies used multiple methods to...

Department für Marketing als beste Ausbildungsstätte beim kleinen TOURISSIMUS prämiert

Jähr­lich prämiert die am Institut für Service Marke­ting & Tourismus ansäs­sige Öster­rei­chi­sche Gesell­schaft für Ange­wandte Forschung in der Touris­mus- und Frei­zeit­wirt­schaft (ÖGAF) die besten...

Research Talk by Robert Meyer, University of Pennsylvania (US)

Robert Meyer from the Univer­sity of Penn­syl­vania presented his work in progress on how news gets distorted on social media. The ques­tion of what happens to the fide­lity of news when it is retold...

Research Talk by Barbara Kahn, Univ. of Pennsylvania

Barbara Kahn, Professor of Marke­ting at the Univer­sity of Penn­syl­vania (US), held a talk on “The Shop­ping Revo­lu­tion: How Successful Retailers Win Cust­o­mers in an Era of Endless Disrup­tion” in the...