Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.


Successful Dissertation Defense by Kathrin Gruber, PhD

Kathrin Gruber, PhD, success­fully defended her disser­ta­tion with the title "Busi­ness and Marke­ting Analy­tics in Data­-­Rich Envi­ron­ments" at the Univer­sity of Econo­mics Vienna (WU Wien), Insti­tute for...

Save the Date - 17.4.2018: Die DSGVO als Herausforderung für das moderne Marketing

Kaum ein Thema beherrscht derzeit die Diskus­sion zum Thema Privacy Preser­va­tion mehr als das unmit­telbar bevor­ste­hende Inkraft­treten der EU-Da­ten­schut­z-Grund­ver­ord­nung (DSGVO). Uns ist es gelungen,...

DI Greilhuber (Anyline) - Insights into OCR as a Business Model

Tonight Vien­na-­based Startup Anyline's COO Andreas Greil­huber offered us at WU (Vienna Univer­sity of Econo­mics and Busi­ness) impres­sive insights into inno­va­tive soft­ware solu­tions to empower every ...

Semester-Opening und SBWL Kick-Off 2018

Wie jedes Semester heißen wir unsere neuen Studie­renden der SBWL Service & Digital Marke­ting sehr herz­lich will­kommen. Die Welcome Address bei unserer Kick-Of­f-Ver­an­stal­tung kam vom Unter­nehmen...