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Service Marketing and TourismRSS

Welcome to the Institute for Service Marketing and Tourism web site!

Our research and teaching activities focus on marketing management in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This offers tremendous opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary with links to statistics, economics, psychology, and information systems. We use modern statistical and marketing science methods to develop and to apply marketing models for managerial decision support. To serve the needs of our industry partners and policy makers, we balance basic and applied research.

Our students are seeking research-driven course content and wish to acquire skills in marketing research, business analytics, and decision making. We offer practice-oriented and experiential teaching formats to entable students to translate their skills into the design of effective marketing programs.

Research Talk by Kusum Ailawadi, University Tuck at Dartmouth (US)

In the latest talk of our Research Seminar Series Prof. Kusum Ailawadi from University Tuck at Dartmouth (US) presented her and her co-workers’ research on private label supply by national brand…

Research Seminar Series with Peeter Verlegh, University Vrije Universiteit Amsterdam (NL)

In the latest talk of our Research Seminar Series Prof. Peeter Verlegh from University Vrije Universiteit Amsterdam (NL) presented his work on how consumers use brands to show off on (visual) social…

Research Talk by Leonard Lee, University of Singapore (SGP)

In the most recent guest talk of our Research Seminar Series of the Marketing Department on the 21st of November Professor Leonard Lee from the National University of Singapore demonstrated that money…

Prof. J.E. (Jaap) Wieringa talks about privacy preserving marketing analytics

How can we analyze customer data, when customer data analysis is not allowed any longer? This and other questions were answered during the second session of the Research Seminar Series with Professor…