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Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.

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Fantastic CLV Workshop with Peter Fader and Bruce Hardie

Fantastic CLV Workshop with Peter Fader and Bruce Hardie

In an initia­tive orga­nized by the Service Marke­ting Insti­tute, on the 17th and 18th of May Prof. Peter Fader and Prof. Bruce Hardie joined us at WU’s Execu­tive Academy to teach the mode­ling of...

Team des Monats: Relaunch SBWL Service & Digital Marketing

Team des Monats: Relaunch SBWL Service & Digital Marketing

Für ihre außeror­dent­li­chen Bemüh­ungen rund um den Relaunch unserer SBWL "Service und Digital Marke­ting" sind Belinda Haid und Julia Gföller (Inter­ac­tive Marke­ting & Social Media) als WU-Team des...

Research Talk by Kristin Diehl, University of Southern California (US)

Research Talk by Kristin Diehl, University of Southern California (US)

As a part of the Marke­ting Depart­ment’s Rese­arch Seminar Series, Kristin Diehl from the Univer­sity of Southern Cali­fornia was welcomed at WU to present her latest rese­arch about the effect of picture...

Weltmarktführerstudie 2017: Globalisierung versus Protektionismus

Wie beur­teilen Welt­markt­führer und klas­si­sche KMUs die aktu­elle (wirt­schafts-)poli­ti­schen Entwick­lungen? Wo wollen sie inves­tieren? Welche Länder verlassen? Das Institut für Service Marke­ting, ...