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Service Marketing and TourismRSS

Welcome to the Institute for Service Marketing and Tourism web site!

Our research and teaching activities focus on marketing management in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This offers tremendous opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary with links to statistics, economics, psychology, and information systems. We use modern statistical and marketing science methods to develop and to apply marketing models for managerial decision support. To serve the needs of our industry partners and policy makers, we balance basic and applied research.

Our students are seeking research-driven course content and wish to acquire skills in marketing research, business analytics, and decision making. We offer practice-oriented and experiential teaching formats to entable students to translate their skills into the design of effective marketing programs.

Urlaubswahl: Die Farbe entscheidet die Wahl

WienWissen hat einen Artikel zu Anke Schneiders und Stefan Wiesels Forschung zu Farbdarstellungen von Reisezielen in der Tourismuswirtschaft veröffentlicht. Die Forschung beschäftigt sich mit der…

Prof. Reutterer on Machine Learning Sequential Marketing Data

Prof. Reutterer gave a talk at the Marketing Discipline Group, University of Technology Sydney / AUS on "How machines learn from sequential customer data and what marketing researchers can make out of…

Aktuelle Informationen zum Corona-Virus

Aufgrund der aktuellen Entwicklungen um das Corona-Virus bleibt das Institut bis auf Widerruf geschlossen. Bitte kontaktieren Sie uns bei Fragen oder Anliegen bevorzugt per E-Mail:…

SBWL Semester Opening 2020

Auch 2020 hießen wir, wie zu Beginn jedes Semesters, die neue Kohorte der Studierenden der SBWL Service & Digital Marketing in Form eines Semester Opening Events willkommen. Dieses Jahr hat der…