Service Marketing and TourismRSS

Welcome to the Institute for Service Marketing and Tourism web site!

Our research and teaching activities focus on marketing management in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This offers tremendous opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary with links to statistics, economics, psychology, and information systems. We use modern statistical and marketing science methods to develop and to apply marketing models for managerial decision support. To serve the needs of our industry partners and policy makers, we balance basic and applied research.

Our students are seeking research-driven course content and wish to acquire skills in marketing research, business analytics, and decision making. We offer practice-oriented and experiential teaching formats to entable students to translate their skills into the design of effective marketing programs.

21.10.2019: Vortrag zu CRM und Datenschutz

Im Rahmen unserer Markting-Praxis Vortragsreihe referiert der namhafte Datenschutzexperte Dr. Stephan Winklbauer (Partner bei Aringer, Herbst und Winklbauer Rechtsanwälte) gemeinsam mit Christoph…

Welcome SBWL Students WS 2019/20

Zu Beginn jedes Semesters heißen wir die neue Kohorte der Studierenden der SBWL Service & Digital Marketing willkommen. Nach einleitenden Worten von Prof. Thomas Reutterer und Prof. Nadia Abou Nabout…

Tammo Bijmolt (University of Groningen, NL) on Multi-Tier Loyalty Programs

In his insightful research talk on June 27 at WU's Marketing Department, Tammo Bijmolt elaborated on one of his recent research projects that examines promotions and demotions of business-to-business…

David Schweidel (Emory University Atlanta, US) on Emotionality in Social Media

In his Research Talk on June 13th David Schweidel talked about "Emotionality on Social Media”. Abstract: Organizations are increasingly turning to social media as a means of communicating with…