Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.


Silbernes Ehrenzeichen für Dr. Wolfgang Sovis

Dr. Wolf­gang Sovis, lang­jäh­r­iger Lektor bei uns am Institut, hat das Silberne Ehren­zei­chen für Verdienste um das Bundes­land Nieder­öst­er­reich erhalten. Wir gratu­lieren sehr herz­lich!

Research Talk on When and Why Consumer Dyads Behave Less Ethically than Individuals

We were lucky to have Prof. Cait Lamberton from Univer­sity of Pitts­burgh (U.S.) in our Seminar Series. Cait offered us insights from her recent rese­arch on joint ethical decison making in dyads (i.e.,...

Research Talk: Intended and Unintended Consequences of Consumer Use of Social Media

Prof. Andrew Stephen from the Univer­sity of Oxford (GB) held a talk on the conse­quences of consumer use of social media. Being one of the leading marke­ting acade­mics in digital media chan­nels, Prof....

Finale beim BIOMIN / WU / Boku 2017 Hackathon

Wie bereits im Vorjahr fanden im Rahmen des Kongresses "Welt­markt­führer in Öster­reich" vor einem inter­es­sierten Fach­pu­blikum die quali­tativ hoch­wer­tigen Eleva­tor-Pit­ches der dies­jäh­r­igen...