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Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.

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Prof. Reutterer in Horizont zur Studie ‚Hidden Champions – immun gegen globale Megatrends?‘

Prof. Reutterer in Horizont zur Studie ‚Hidden Champions – immun gegen globale Megatrends?‘

25.11.2016 / Hori­zont: Die Studie ‚Hidden Cham­pions – immun gegen globale Mega­trends?‘ zeigt ob und wie öster­rei­chi­sche Unter­nehmen auf die großen globalen Trends vorbe­reitet sind. Prof. Reut­terer...

Research Talk by Barak Libai (IDC, Herzliya)

Research Talk by Barak Libai (IDC, Herzliya)

Barak Libai from the  Inter­di­sci­pli­nary Center (IDC), Herz­liya (ISR) presented his work in progress titled “The Role of Popu­la­rity in New Product Growth”. In their work the authors chal­lenge our...

Erster TU & WU Hackathon 2016 mit Palfinger

Erster TU & WU Hackathon 2016 mit Palfinger

Auf Initia­tive des Wirt­schafts­ver­lags veran­stal­tete die Firma Palfinger gemeinsam mit der TU und der WU Wien im Rahmen des Kongresses ‚Welt­markt­führer in Öster­reich' einen Hacka­thon. Das Gewin­ner-­Team...

Research Talk by Bas Donkers (Erasmus University Rotterdam)

Research Talk by Bas Donkers (Erasmus University Rotterdam)

Bas Donkers from the Erasmus School of Econo­mics in Rotterdam visited us. Prof. Donkers presented his rese­arch on “Model-­Based Purchase Predic­tions for Large Assort­ments”.