Vorlesen

Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.

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WU Marketing-Studierende räumen Tourissimus-Preise ab

Wir gratu­lieren den Preis­trä­ge­rinnen und unserer Kollegin Margit Kastner als Betreuerin der Arbeiten sehr herz­lich! Die Vergabe des Touris­simus Preises durch die ÖGAF für die besten touris­ti­schen...

Research Talk by Prasad Naik (UC Davis)

Research Talk by Prasad Naik (UC Davis)

As part of the Marke­ting Depart­ment’s rese­arch seminar series, Prasad Naik presented his upco­ming paper, which aims at dealing with metrics unre­lia­bi­lity. In many markets compa­nies cannot rely on...

Dr. Anke Schneider gewinnt Dr. Maria Schaumayer Stiftung award

Dr. Anke Schneider gewinnt Dr. Maria Schaumayer Stiftung award

Wir gratu­lieren Frau Dr. Anke Schneider (Assis­tant Professor an unserem Institut) sehr herz­lich zum Dr. Maria Schau­mayer Stif­tung award den sie für ihre ausge­zeich­nete Disser­ta­tion mit dem Titel...

Workshop by Elea McDonnell Feit on How to do Field Experiments in Digital Marketing

Workshop by Elea McDonnell Feit on How to do Field Experiments in Digital Marketing

In the past decade, the shift of adver­ti­sing dollars to measurable digital marke­ting chan­nels has suddenly made expe­ri­ments an econo­mi­cally feasible way to inform marke­ting deci­sions such as how...