Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.


Research Talk by Peter Verhoef on customer journey analytics in increasing digital environments

Peter Verhoef from the Univer­sity of Groningen (NL) presented a collec­tion of his work on cust­omer journey analy­tics in incre­a­sing digital envi­ron­ments in our Rese­arch Seminar Series. In the course...

Presentation by Jan Valendin about the blockchain social media platform steemit at Cryptomonday#3

Our collegue, and member of the Insti­tute for Service Marke­ting and Tourism, Jan Valendin, held a presen­ta­tion on his analysis of the decen­tra­lized social media plat­form steemit at Cryp­to­monday#3 at...

SBWL Kick-Off WS 2018

Wie jedes Semester heißen wir unsere neuen Studie­renden der SBWL Service & Digital Marke­ting sehr herz­lich will­kommen. Die Welcome Address der Firma About­Media und das anschlie­ßende Buffet zum...

Prof. Thomas Reutterer is Researcher of the Month October 2018

We are happy to announce that Prof. Thomas Reut­terer, head of the Insti­tute of Service Marke­ting and Tourism, was selected as WU's October / 2018 Rese­ar­cher of the Month for his rese­arch in the field...