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Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.

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Research Talk by Xueming Luo, Temple University, Philadelphia (US)

Research Talk by Xueming Luo, Temple University, Philadelphia (US)

Xueming Luo from Fox School of Busi­ness at Temple Univer­sity in Phil­adel­phia held a talk about targeted and retar­geted mobile promo­tions in the course of our Depart­ment’s Rese­arch Seminar Series. The...

Research Talk by Fred Feinberg, Univ. of Michigan (US)

Research Talk by Fred Feinberg, Univ. of Michigan (US)

Fred Fein­berg from the Univer­sity of Michigan held a talk on mate choice in online dating as part of our Depart­ment’s Rese­arch Seminar Series. The presented study lever­aged modern choice mode­ling...

WU & BOKU Hackathon 2017

WU & BOKU Hackathon 2017

Wie bereits im Vorjahr veran­staltet das Institut für Service Marke­ting (WU Wien) gemeinsam mit dem Wirt­schafts­verlag und der Univer­sität für Boden­kultur im November 2017 wieder einen "Hacka­thon"....

Semester-Opening und SBWL Kick-Off

Semester-Opening und SBWL Kick-Off

Wie jedes Semester heißen wir unsere neuen Studie­renden der SBWL Service & Digital Marke­ting sehr herz­lich will­kommen. Die Welcome Address bei unserer Kick-Of­f-Ver­an­stal­tung kam dieses mal vom...