Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.


Research Talk by Cait Lamberton, University of Pittsburgh (US)

We were lucky to have Cait Lamberton from Univer­sity of Pitts­burgh in our Seminar Series. Cait offered us insights from her recent rese­arch on joint ethical decison making in dyads (i.e., pairs of...

Finale beim BIOMIN / WU / Boku 2017 Hackathon

Wie bereits im Vorjahr fanden im Rahmen des Kongresses "Welt­markt­führer in Öster­reich" vor einem inter­es­sierten Fach­pu­blikum die quali­tativ hoch­wer­tigen Eleva­tor-Pit­ches der dies­jäh­r­igen...

Research Talk by Marco Bertini, ESADE, Barcelona (ES)

Marco Bertini from ESADE in Barce­lona held a talk on consumer reac­tance to condi­tional discounts as part of our Depart­ment’s Rese­arch Seminar Series. The presented rese­arch suggests that discounts...

Research Talk by Anatoli Colicev, Nazarbayev University, Kasachstan

Anatoli Colicev from the Graduate School of Busi­ness at Nazar­bayev Univer­sity in Kasach­stan held a talk about when to use which senti­ment extrac­tion tool for explo­ring Social Media’s impact on...