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Service Marketing and TourismRSS

Welcome to the Institute for Service Marketing and Tourism web site!

Our research and teaching activities focus on marketing management in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This offers tremendous opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary with links to statistics, economics, psychology, and information systems. We use modern statistical and marketing science methods to develop and to apply marketing models for managerial decision support. To serve the needs of our industry partners and policy makers, we balance basic and applied research.

Our students are seeking research-driven course content and wish to acquire skills in marketing research, business analytics, and decision making. We offer practice-oriented and experiential teaching formats to entable students to translate their skills into the design of effective marketing programs.

News

SBWL Kickoff & Semester Opening 2019

Zu Beginn jedes Semesters heißen wir die neue Kohorte der Studierenden der SBWL Service & Digital Marketing willkommen. Nach einleitenden Worten von Prof. Thomas Reutterer und Gastprof. Nadine...

Abschlusspräsentation der Studierenden zur Usability interaktiver Besucherstationen im NHM

Studierende des Kurses „Touristic Project Seminar“ von Hr. Dr. Wolfgang Sovis in der SBWL Service und Digital Marketing präsentierten Ende Januar 2019 im Kurssaal des NHM (Naturhistorisches Museum)...

Insights der ÖH-WU in die SBWL Service und Digital Marketing

In unserer SBWL bereiten wir Sie bestens auf die zunehmend digitale und datengetriebene Unternehmenswelt vor. Bei uns lernen Sie modernste Technologien, den Umgang mit Daten und state-of-the-art...

Bernd Schmitt (Columbia University, US) on consumer perceptions and behaviors to robot and cyborg technologies in the services industries

Bernd Schmitt from the Columbia University (US) presented his work on consumer perceptions and behaviors to robot and cyborg technologies in the services industries in our Research Seminar Series. ...