Service Marketing and TourismRSS

Welcome to the Institute for Service Marketing and Tourism web site!

Our research and teaching activities focus on marketing management in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This offers tremendous opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary with links to statistics, economics, psychology, and information systems. We use modern statistical and marketing science methods to develop and to apply marketing models for managerial decision support. To serve the needs of our industry partners and policy makers, we balance basic and applied research.

Our students are seeking research-driven course content and wish to acquire skills in marketing research, business analytics, and decision making. We offer practice-oriented and experiential teaching formats to entable students to translate their skills into the design of effective marketing programs.

Predicting customer future with neural nets

Prof. Reutterer presented fresh Institute research on predicting customer future with autoregressive neural nets at the Marketing Analytics Symposium (MASS 2020) in Sydney. More information on the…

Dr. Jennifer Escalas presents some of her latest research on how transporting narratives play on consumers

We have all likely experienced a feeling of being completely transported by a novel, a piece of music, or a film.  The rest of the world seems to fall away, and we are become lost in another world. …

Research Talk by Prof. Ayelet Fishbach, University of Chicago (US)

In the last talk of our Research Seminar Series before Christmas, Prof. Fishbach from University of Chicago (US) presented her research on sharing information learned from failure. Although we are…

Prof. Aurélie Lemmens on managing churn to optimize profit

Prof. Lemmens from Rotterdam School of Management (NL) recently introduced her work on managing churn to optimize profit in our Research Seminar Series. Proactive retention programs are dependent on…