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Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.

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Semester-Opening und SBWL Kick-Off

Semester-Opening und SBWL Kick-Off

Wie jedes Semester heißen wir unsere neuen Studie­renden der SBWL Service & Digital Marke­ting sehr herz­lich will­kommen. Die Welcome Address bei unserer Kick-Of­f-Ver­an­stal­tung kam dieses mal vom...

Dr. Michael Platzer gewinnt Robert J. Lavidge Global Marketing Research Award 2017

Dr. Michael Platzer gewinnt Robert J. Lavidge Global Marketing Research Award 2017

Dr. Michael Platzer hat den von der American Marke­ting Asso­cia­tion (AMA) jähr­lich verge­benen Robert J. Lavidge Global Marke­ting Rese­arch Award 2017 erhalten und ist damit einer der wenigen (wenn nicht...

AI Summit Vienna 2017 with leading experts as speakers

AI Summit Vienna 2017 with leading experts as speakers

We were more than happy to host the first AI Summit Vienna at WU Vienna. A set of five worl­d-­class experts shared their view on recent deve­lop­ments in the exciting field of (deep) machine learning and...

KinderuniWien 2017

KinderuniWien 2017

Prof. Thomas Reut­terer (Institut für Service Marke­ting und Tourismus) und Dr. Robert Zniva (Institut für Handel und Marke­ting) wirkten an der Kinde­r­uni­Wien 2017 - so wie jedes Jahr - aktiv mit, um die...