Service Marketing and TourismRSS

Welcome to the Institute for Service Marketing and Tourism web site!

Our research and teaching activities focus on marketing management in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This offers tremendous opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary with links to statistics, economics, psychology, and information systems. We use modern statistical and marketing science methods to develop and to apply marketing models for managerial decision support. To serve the needs of our industry partners and policy makers, we balance basic and applied research.

Our students are seeking research-driven course content and wish to acquire skills in marketing research, business analytics, and decision making. We offer practice-oriented and experiential teaching formats to entable students to translate their skills into the design of effective marketing programs.


Vortrag von Mag. Holger Sicking (Head of Market Research) bei der Österreichwerbung

Mag. Holger Sicking (Head of Market Research) bei der Österreichwerbung hielt im Rahmen unserer Practitioner Seminar Series einen sehr interessanten Vortrag zum Thema "Data Driven Marketing in der...

Timothy Heath (University of South Florida, US) on when “good math” begets bad behavioral science

Timothy Heath from the University of South Florida (US) presented his work on when “good math” begets bad behavioral science in our Research Seminar Series. In the course of his presentation,...

SBWL Kickoff & Semester Opening 2019

Zu Beginn jedes Semesters heißen wir die neue Kohorte der Studierenden der SBWL Service & Digital Marketing willkommen. Nach einleitenden Worten von Prof. Thomas Reutterer und Gastprof. Nadine...

Abschlusspräsentation der Studierenden zur Usability interaktiver Besucherstationen im NHM

Studierende des Kurses „Touristic Project Seminar“ von Hr. Dr. Wolfgang Sovis in der SBWL Service und Digital Marketing präsentierten Ende Januar 2019 im Kurssaal des NHM (Naturhistorisches Museum)...