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Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.

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AI SUMMIT VIENNA in den Sommerferien!

AI SUMMIT VIENNA in den Sommerferien!

Inter­es­siert, was die Marke­tin­g-Zu­kunft bringt? Am 4. September 2017 kommen hoch­ka­rä­tige Deep Learning Experten von Face­book, Google, Zalando & Co zu uns an die WU. Nähere Infor­ma­tionen und Anmel­dung...

WU Marketing-Studierende befragen Gäste zu Virtual Reality am Smartphone in Ausflugszielen in Niederösterreich

WU Marketing-Studierende befragen Gäste zu Virtual Reality am Smartphone in Ausflugszielen in Niederösterreich

Erst­mals in Ausflugs­zielen in Nieder­öst­er­reich ist es in der Fossi­li­en­welt Wein­viertel und im Donau­kraft­werk Ybbs-­Per­sen­beug möglich, zusätz­lich zu herkömm­li­chen Führungen ein Virtual Reali­ty­-­Er­lebnis...

ÖFFNUNGSZEITEN IN DEN SOMMERFERIEN

ÖFFNUNGSZEITEN IN DEN SOMMERFERIEN

Wir wüns­chen allen Studie­renden und Mitar­beiter/innen schöne Sommer­tage und erhol­same Ferien!! :-) Bitte beachten Sie: In der Zeit von 10. Juli bis 29. September 2017 ist unser Insti­tuts­se­kre­ta­riat...

ÖGAF Experts Talk on Virtual and Augmented Reality in Tourism

ÖGAF Experts Talk on Virtual and Augmented Reality in Tourism

Experts from rese­arch and prac­tice discussed about chal­lenges and chances of virtual and augmented reality in tourism. The event was hosted by ÖGAF (Austrian Society of Applied Rese­arch in Tourism) in...