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Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on service­-­re­lated aspects of marke­ting manage­ment and acknow­ledge recent changes in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This ongoing deve­lop­ment offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary in nature with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We typi­cally use statis­tical and advanced marke­ting science methods to develop, refine, and apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and inte­rested policy makers, we try to main­tain a balance of basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire hard skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. Our prac­tice­-ori­ented and expe­ri­en­tial teaching formats ensure that students acquire the quali­fi­ca­tions they need to trans­late their skills into effec­tive marke­ting programs.

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Die neue SBWL Service & Digital Marketing

Die neue SBWL Service & Digital Marketing

Die neue SBWL Service & Digital Marke­ting (SDM) bereitet unsere Studie­renden auf die Marke­tin­g-Her­aus­for­de­rungen einer zuneh­mend digi­ta­li­sierten Wirt­schaft und Gesell­schaft mit stetig wach­sendem ...

Einsatz von Augmented und Virtual Reality im Tourismus

Einsatz von Augmented und Virtual Reality im Tourismus

Im Rahmen der Lehr­ver­an­stal­tung „Touristic Project Seminar“ haben 13 Studie­rende am Institut für Service Marke­ting und Tourismus unter der Leitung von Dr. Wolf­gang Sovis das Thema der Augmented...

Gratulation!

Gratulation!

Wir gratu­lieren unserer Kollegin Frau Anke Schneider sehr herz­lich zur erfolg­rei­chen Vertei­di­gung ihrer Disser­ta­tion mit dem Titel "Farbein­fluss­fak­toren zur emotio­nalen Bild­wir­kung und ihre Bedeu­tung...