Service Marketing and TourismRSS

Welcome to the Institute for Service Marketing and Tourism web site!

Our research and teaching activities focus on marketing management in a dynamic service landscape. Many service industries are being radically transformed by advances in information technology and interactive online media. This offers tremendous opportunities and makes service marketing an extremely exciting and challenging field of study.

Our research is interdisciplinary with links to statistics, economics, psychology, and information systems. We use modern statistical and marketing science methods to develop and to apply marketing models for managerial decision support. To serve the needs of our industry partners and policy makers, we balance basic and applied research.

Our students are seeking research-driven course content and wish to acquire skills in marketing research, business analytics, and decision making. We offer practice-oriented and experiential teaching formats to entable students to translate their skills into the design of effective marketing programs.


The Tourissimus, which is considered "The Oscar" for educational institutions in the field of tourism in Austria, was awarded on April 11, 2019 in Krems by the Austrian Society for Applied Tourism…

Research Talk with Avi Goldfarb

In his Research Talk on March 28th Avi Goldfarb talked about "Machine learning in healthcare: Invention of a method of invention, general purpose technology, or both?". Abstract: Recent attention to…

Vortrag von Albert Moik und Sarah Naomi Prinz vom Unternehmen Accenture

Albert Moik und Sarah Naomi Prinz vom Unternehmen Accenture hielten im Rahmen unserer Practitioner Seminar Series einen sehr interessanten Vortrag zum Thema "Digital Marketing in the age of Artificial…

Research Talk with Vladas Griskevicius

In his Research Talk on March 21st Vladas Griskevicius talked about "The Power of Social Norms Combined With Financial Incentives". Abstract: In hopes of motivating consumers to provide larger…