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Service Marketing and TourismRSS

Welcome to the Insti­tute for Service Marke­ting and Tourism web site!

Our rese­arch and teaching activi­ties focus on marke­ting manage­ment in a dynamic service land­scape. Many service indus­tries are being radi­cally trans­formed by advances in infor­ma­tion tech­no­logy and inter­ac­tive online media. This offers tremen­dous oppor­tu­nities and makes service marke­ting an extre­mely exciting and chal­len­ging field of study.

Our rese­arch is inter­di­sci­pli­nary with links to statis­tics, econo­mics, psycho­logy, and infor­ma­tion systems. We use modern statis­tical and marke­ting science methods to develop and to apply marke­ting models for mana­ge­rial deci­sion support. To serve the needs of our industry part­ners and policy makers, we balance basic and applied rese­arch.

Our students are seeking rese­ar­ch-d­riven course content and wish to acquire skills in marke­ting rese­arch, busi­ness analy­tics, and deci­sion making. We offer prac­tice­-ori­ented and expe­ri­en­tial teaching formats to entable students to trans­late their skills into the design of effec­tive marke­ting programs.

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Offene Stelle: Teaching and Research Associate

Offene Stelle: Teaching and Research Associate

Unser Institut Service Marke­ting und Tourismus, bietet aktuell eine Stelle als "Rese­arch and Teaching Asso­ciate" an - Beginn im Früh­ling 2017.  Mehr Infor­ma­tionen bezüglich Bewer­bungs­pro­zess und...

Semester-Opening und SBWL Kick-Off

Semester-Opening und SBWL Kick-Off

Wie jedes Semester heißen wir unsere neuen Studie­renden der SBWL Service & Digital Marke­ting sehr herz­lich will­kommen. Die Welcome Address bei unserer Kick-Of­f-Ver­an­stal­tung kam dieses mal von...

Talk on Customer-Based Corporate Valuation

Talk on Customer-Based Corporate Valuation

A terrific Dan McCarthy (Wharton, Univ. Penn­syl­vania) shared with us his newest insights into Cust­o­m­er-­Based Corpo­rate Valua­tion based on publicly avail­able cust­omer metrics. For those who missed the...

Aktuelle Studie der Austrian Business Travel Association (abta)

Die ABTA hat gemeinsam mit dem Institut für Service Marke­ting und Tourismus und der Statistik Austria eine Studie zum Geschäftsrei­se-­Markt in Öster­reich erar­beitet. Diese zeigt aktu­elle Entwick­lungen...