"Live as if you were to die tomorrow. Learn as if you were to live forever."
(Mahatma Gandhi)

If  YOU are a student ...

• looking for a career in the leading industry worldwide,

• seeking research-driven course content that will pay off in the long run and is not yet much better known by practitioners,

• looking to familiarize with AI-assisted tools to make sure you are not replaced by technology, but instead gain a distinct competitive advantage, 

• with an ambition to acquire hard skills in analysis and decision making that distinguish you from the average WU student as well as graduades from Applied Science Universities (Fachhochschulen),

• willing to become an innovator and problem-solver capable of life-long learning and exploiting the results of marketing research published in the major international journals, and

• prepared to work hard and keep focused on your studies,

… then WE'll leave no stone unturned to serve you achieving these goals.

OUR teaching approach:

... is research-driven and academically rigorous; but we also train our students and help them in developing practical transfer skills they need in today's competitive business environments. This is achieved by using a rich blend of practical and project-based active learning elements. To keep pace with recent developments, our course contents explicitly recognize the wave of AI applications currently transforming the marketing landscape. We prepare our students to not only understand these shifts but to master them as one of the core competencies. In addition, our faculty members draw upon their direct relations to industry and real-world research activities.

Our faculty is involved in the following teaching programs:

• Bachelor specialization - SBWL Digital Marketing

• Master of Science (MSc) Program in Marketing

• PhD and doctoral program

• Executive education

Most of our courses offered in our specialization (SBWL) are taught in English. The MSc Marketing is fully taught in English.