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Master Program in Marketing

WU's Master Program in Marketing prepares students to enter the industry as marketing professionals or as consultants. Students acquire the technical expertise they need to cover the increasingly interdisciplinary spectrum of marketing in the digital age: From strategy to consumer psychology, from international marketing to product management, from online business to sales, and from social media to CRM.

Courses Offered

The Institute's team members are actively involved in WU's MSc Program in Marketing. We currently offer courses both in the first year's core program and in the second year's elective. In particular, we cover the following subjects:

  • Customer Value Mangement

  • Marketing Modeling and Analytics

  • Advanced Research Methods

  • Markting and Customer Analytics

Master Thesis Supervision

We supervise Master Theses for students enrolled in our Master Program in Marketing and, on an occasional basis and subject to free supervision capacities, other WU master programs as well.

Generally speaking, topics eligible for supervision by our Institute members need to be compatible with our set of general research interests. Whenever possible we aim to evaluate our research in real-world settings and to provide decision support for issues of managerial relevance. This usually, but not necessarily, requires some empirical work for Master students who wish to collaborate with us when conducting their Master Theses under our supervision. However, for some of our proposed thesis projects empirical data are already available and need to be analyzed under supervision of our qualified team members.

Most of the topics offered for Master Thesis supervision entails collaboration with our industry partners and/or research partners from other disciplines. We strongly believe that such an approach qualifies you as best as possible for today's competitive business environments or for an academic / advanced consulting career.

If you are curious and want to learn more about conducting your Master Thesis project in cooperation with our team members please contact the respective contact person directly (see also the individual faculty profiles). They will provide you with more detailed information on available topics.

Current master thesis topics

Please follow this LINK for a list of master thesis topics currently available for supervision (suject to free capacities).