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Marketing-ManagementRSS

The Insti­tute for Marke­ting Manage­ment is part of the Depart­ment of Marke­ting.

Mission and Goals

The Insti­tute for Marke­ting Manage­ment aims to be an important hub in the gene­ra­tion and disse­mi­na­tion of new and rele­vant marke­ting know­ledge. In our rese­arch activi­ties, we study important marke­ting topics and trends from the real world with an aim to advance marke­ting theory using rigo­rous empi­rical methods. In our teaching activi­ties, we aim to disse­mi­nate the latest theo­ries of marke­ting with high prac­tical impact at the highest quality. By our commit­ment to offer an optimal blend between theory and prac­tice and to bring real-world matters into the class­room, we are strongly dedi­cated to prepare our students for outstan­ding careers in marke­ting and marke­tin­g-­re­lated posi­tions. In both our rese­arch and teaching activi­ties we actively search for colla­bo­ra­tion and exch­ange with marke­ting experts and prac­ti­tio­ners.

Aktuelles RSS

Research Feature: Alienation and Meaning in Production and Consumption

Research Feature: Alienation and Meaning in Production and Consumption

On 12th and 13th January we presented some of our most recent work in progress at the Sympo­sium on Alie­na­tion and Meaning in Produc­tion and Consump­tion, hosted by TU Munich. The purpose of the...

Research Talk by Michael Trusov  (University of Maryland)

Research Talk by Michael Trusov (University of Maryland)

Many thanks to Michael Trusov (Robert H. Smith School of Busi­ness, Univer­sity of Mary­land) for sharing his latest rese­arch on the ques­tion of what predicts a firm’s visi­bi­lity on search engine results...

ÖH WU SBWL-Messe

Am 11. Jänner 2017, 13:30-14:00 Uhr wird die Spezi­elle Marke­ting im Rahmen der ÖH-S­BW­L-­Messe vorge­stellt. Im Rahmen einer kurzen Präs­en­ta­tion stellt Dr. Claudia Klau­segger (Program Director) das Team...

Research Talk by Priya Raghubir (NYU Stern)

Research Talk by Priya Raghubir (NYU Stern)

Priya Raghubir (New York Univer­sity Stern, US) is a leading scholar in consumer rese­arch, in parti­cular in the fields of psycho­lo­gical aspects of money, risk percep­tions and visual infor­ma­tion...

WU Forschungslab im MAK

WU Forschungslab im MAK

Marke­ting­for­schung und Kunst – wie passt das zusammen? In Koope­ra­tion mit dem MAK wird im Rahmen der Ausstel­lung „hand­WERK – Tradiertes Können in der digi­talen Welt“ (14.12.2016 – 9.4.2017)...

Guest Speaker at the Customer-Centric Management class (MSc Marketing): Anna Koppitsch from Caritas

Guest Speaker at the Customer-Centric Management class (MSc Marketing): Anna Koppitsch from Caritas

Marke­ting, or Cust­o­m­er-­Centric Manage­ment, is not only rele­vant in the for-­profit sector. Instead, under­stan­ding consu­mers is simi­larly pivotal to the success of non-­profit orga­niza­t­ions. Anna...