The Institute for Marketing Management is part of the Department of Marketing.
Mission and Goals
The Institute for Marketing Management aims to be an important hub in the generation and dissemination of new and relevant marketing knowledge. In our research activities, we study important marketing topics and trends from the real world with an aim to advance marketing theory using rigorous empirical methods. In our teaching activities, we aim to disseminate the latest theories of marketing with high practical impact at the highest quality. By our commitment to offer an optimal blend between theory and practice and to bring real-world matters into the classroom, we are strongly dedicated to prepare our students for outstanding careers in marketing and marketing-related positions. In both our research and teaching activities we actively search for collaboration and exchange with marketing experts and practitioners.