This year‘s SCP conference takes place in sunny Florida at St. Pete Beach. Three of our institute members are there to represent WU and m.core. Ruta Ruzeviciute and Sophie Suessenbach will attend the SCP Doctoral Consortium and Prof. Bernadette Kamleitner and Sophie Suessenbach will present their research on sustainability and psychological ownership. We, too, take chance to advance our research and catch up with our research partner Professor Biswas from the University of South Florida.