New paper by Monika Koller and her co-authors on actively smelling products

09. August 2023

Have you ever been wondering how consumers actively engage their senses during shopping? Monika Koller together with a team of international and interdisciplinary co-authors had a closer look at the smelling behavior of consumers. In Food Quality and Preference they introduce the ENFAS scale to measure consumers’ need for smell. Enjoy reading!

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