In our "Marketing Insights" course 5 we had a workshop together with Henkel CEE GmbH. This term the students worked on different case studies centered around the topics of laundry, dishwashing, sustainability and “Frag Team Clean”. It was a great workshop, full of interesting presentations and valuable discussions, including a tour of the impressive production facility in the middle of Vienna's city center. The inspiring insights showed how the knowledge learned at the university is put into practice. Thank you very much to everyone involved.