Our Marketing Master Students are now in the phase of writing their Master’s Thesis. Last week, the Marketing Study Project F, led by Monika Koller (m.core) and Nadine Schröder (MCA), had its kick-off session. All 15 students in the course presented their research projects in a poster session. We had great discussions and valuable feedback to move their research forward. Anna Reifeltshammer, writing on Pride Marketing, received the Best Poster Award in both categories: clarity and creativity as well as interestingness of thesis and research question. The best poster was elected by the students. Congratulations to Anna on this great achievement. We are very much looking forward to the next sessions to discuss the progress of all thesis projects.