On Saturday, we kicked off our Marketing & Society Interface course in the Marketing Master’s Program. We started with discussing current marketing and consumer behavior phenomena during the COVID 19 pandemic. In the afternoon workshop, together with Dr. Stefan Schiel and Manuel Nussbaumer, MSc from marketmind GmbH, we worked on a segmentation study and discussed the topic of mobility in our today’s society. It was a great session, thank you very much to everyone involved.