On Wednesday it was time for the final presentations in our course 4 “Marketing and Consumer Research Project”. Throughout the entire semester, our students worked on a real life project together with our collaboration partner RepaNet. The topic under scrutiny, “Re-use and Influencermarketing”, was investigated applying multiple theoretical and empirical approaches. The final presentations by the students were followed by great discussions and creative ideas on future developments of the topic. Thank you very much for these excellent learnings.