Together with her co-author Peter Walla, Monika Koller discusses the role of methods from consumer neuroscience in understanding phenomena of brand co-creation in the chapter Alternative methods to study affective information procession in brand co-creation. The chapter is part of a new Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications, edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach and Adam Lindgreen. Enjoy reading!