Best paper award from the 5th French-Austrian-German Workshop on Consumer Behavior

06. April 2017

Last week m.core team participated at the 5th French-Austrian-German Workshop on Consumer Behavior held at Vienna University. The paper presented by Ruta Ruzeviciute, that is based on a joint project with Prof. Bernadette Kamleitner and Prof. Dip Biswas, received the “Best Paper Award”. The awarded paper investigates the effect of scent in the context of print advertising. Congratulations!

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