News Archiv MCORERSS

Happy Easter

We wish you all a happy and relaxing easter break!

Initiative for refugees from Ukraine

We have joined WU's initiative to offer a paid internship for Ukrainian refugees, who have begun or completed studies in their home countries. Feel free to share the information with anyone, who might…

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about personal data and apps here and take part in our currently running…

Kick-off for our Marketing & Society Interface course

On Saturday, we kicked off our Marketing & Society Interface course in the Marketing Master’s Program. We started with discussing current marketing and consumer behavior phenomena during the COVID 19…

Marketing Insights with Henkel

On Thursday, we had our workshop together with Henkel CEE GmbH in course 5. This term, we worked on a case study centered around the brand Persil. It was a great afternoon, full of interesting…

Consumer Neuroscience and Brand Co-Creation: New book chapter published by Monika Koller

Together with her co-author Peter Walla, Monika Koller discusses the role of methods from consumer neuroscience in understanding phenomena of brand co-creation in the chapter Alternative methods to…

Big data, artificial intelligence, and machine learning

What do these buzzwords mean and how do they integrate into research methods in marketing? We discussed these and further questions with Christof Bitschnau, Founder and CEO of Quantics, in our course…

Meins wird deins - First It’s Mine, Then It’s Yours

We kindly invite you to join us at WU matters. WU talks. on March 30th, 2022. Under the headline “Meins wird Deins”, Prof. Bernadette Kamleitner together with Silvia Dellantonio (General Manager at…

Invitation: opening of our POP-collection

We are very pleased to proudly present our newly opened POP (Possession, Ownership, Property)- collection at the WU Library. Seize the opportunity to be guided through our collection on March 30th,…

Marketing insights - Susanne Vockenhuber from Louis Vuitton Wien

Susanne Vockenhuber, Store Director at Louis Vuitton Wien, visited our course 5. She talked about luxury retail in times of a global pandemic and gave us background information on the brand Louis…